Marketing Performance Analyst

Apifonica is an international team of experts in cloud tech artificial intelligence telecom and conversational AI. We are all united by our passion for automation. We help businesses to automate communication and corresponding business workflows.

With our two affiliates in Germany and Poland were growing fast and are looking for new people to share our passion with.

With us youll learn new things make new friends from different fields and countries and contribute to great products used worldwide by such companies as 4F (Poland) Lafarge (France) BGK (Poland) Leroy Merlin (France) Jeronimo Martins (Poland) Decathlon (Poland) LPP (Global) and others.

We are looking for a Marketing Performance Analyst who will play a pivotal role helping us build numbersdriven marketing and sales (these two are very connected in our company) across our affiliates in DACH and Poland.

If youre talented curious love numbers and know analytics tools like the palm of your hand lets talk. Who knows maybe were a perfect match;)

Tasks

• Turn data observations into meaningful stories to drive organisational impact.
• Make insights easily digestible accessible and businessfriendly for marketing leadership. Have the drive to share those findings.
• Present those insights in easily consumable presentations decks visualisations where the deck leaves an impression on the consumer.
• Collect and interpret marketing web and sales data analyse results to find those insights using any means necessary including statistical techniques.
• Prepare and provide reports and dashboards with analysis of data to increase efficiency of marketing and sales activities.
• Track efficiency of our advertising efforts across DACH and PL regions in collaboration with digital marketing managers providing them with valuable insights and guidance on tactical optimizations and recommendations for campaigns performance increase.
• Contextualize marketing influence on business growth by weaving the data story from campaign engagement to revenue pipeline impact.
• Build custom reports and dashboards in Hubspot and other tools upon request to help marketing and sales teams.
• Support report and data analysis for our weekly monthly and quarterly meetings where we track marketing and sales teams performance.

Requirements

• work experience as a Marketing Analyst or similar role (1 year)
• handson experience with Hubspot analytics and automation (1 years)
• data visualisation experience
• experience with Google Analytics and Google Tag Manager (minimum 1 year)
• advanced proficiency with Excel
• proficiency with Microsoft Power BI Google Data Studio
• experience in advanced analytic and statistical techniques related multivariate and A/B testing digital revenue attribution customer segmentation and marketing effectiveness
• experience building and automating management level reporting
• fluency in English is mandatory since this role implies communications with international teams across DACH and PL regions A few key interpersonal skills:
• team player that is easy to communicate with
• excellent organisational and project management skills
• outstanding attention to detail
• loves to learn new things and grow

Some nicetohave skills:

• comfortable with at least one of these: Basic SQL VBA Google Apps Script R and/or Python
• knowledge of Tableau
• proficiency in German will be an advantage
• understanding of SEM and PPC campaigns

Benefits

• Remote format of work. Were flexible about when and where we work though we do meet in our office.
• Different formats of employment. You can choose what suits you better employment contract or a B2B agreement.
• Learning and development. Out teams plan out courses for each member and we cover expenses.
• Great career and competitive salary. Youll become part of an international team learn from the best and grow as a professional.
• Private health insurance and multisport card. With us youll stay healthy and fit.
• Last but not least youll enjoy the inspiring and fun atmosphere we have;)