Marketing Analyst II

Title: Marketing Analyst II

Location: MI Detroit

Start Date End Date: 03/25/2024 12/31/2024

Client DTE

Role Description:

This role is focused on new growth opportunities for Electric Sales and Marketing. Candidate should have demonstrated experience and examples of business growth and/or evaluating new opportunities for growth.

Key responsibilities:

1) Market Analysis Benchmarking and residential/commercial business opportunity identification

a) Managing the new product development teams ideas weekly input and tracking progress for review in weekly team meetings and executive updates

b) Forecasting opportunities by revenue potential margin impacts customer acquisitions and customer satisfaction (Financial modeling)

c) Developing benchmarking methodology for current products/services and new products/services with utilities and nonutility offerings

d) assess market data identify opportunities and contribute to strategic planning.

2) Marketing support

a) Identifying and developing gotomarket strategies for new products/services.

b) Develop clear communication plans for the marketing team to execute in accordance with the business plan.

3) Business case development

a) Follow all procedures and internal policies to coordinate product offerings cross functionally.

b) Identify and communicate with key stakeholders internally externally and across different levels.

4) General Duties

a) Collect and analyze data related to business operations this includes financial reports key performance indicators (KPIs) and other relevant metrics.

b) keep detailed records of projects processes and operations to help track progress share insights and ensure continuity.

c) Identify key requirements for product development.

Qualifications:

Minimum: Bachelors degree in Business (or a businessrelated discipline) Economics Marketing Engineering or a relevant curriculum & 5plus years of relevant work experience.

Preferred:

Welldeveloped analytical and problemsolving skills consistent with the ability to identify key issues from a broad range of sources and alternatives and recommend optimal solutions for various situations.

Advanced project management skills including scheduling estimating and budgeting skill sets.

Lead continuous improvement efforts and use process design outcomes to identify and solve problems.

Effective written and verbal communication skills as well as the ability to create presentations and showcase findings to executivelevel leaders.

Ability to be selfgoverning as well as work in a team and/or matrixed structure supporting multiple clients procedures and policies.

Ability to cope with multiple demands from leadership customers and staff in a positive and professional manner; displays a calm demeanor under pressure.

Initiates new ideas and approaches; challenges orthodox practices and approaches with reasonably sound alternatives.

Proficiency in the Microsoft Office suite and other software applications utilized by the business unit sufficient to apply/support them with minimal instruction or guidance. This level of proficiency typically attainable through 3plus year(s) of substantive experience with these applications

Best Regards

Shashikumar G

Technical Recruiter