Pay-Per-Click - 31297

Overview:

Key Responsibilities:

• Develop and implement PPC strategies to increase website traffic and lead generation.
• Conduct keyword research ad copywriting and A/B testing to optimize campaign performance.
• Monitor and analyze PPC campaign data to identify trends and insights for continuous improvement.
• Manage budget allocation and bidding strategies to maximize ROI across various digital platforms.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
• Stay updated on industry trends and best practices in PPC advertising to maintain a competitive edge.
• Utilize analytics tools to generate reports and provide actionable recommendations based on campaign performance.
• Identify and target specific audience segments through demographic geographic and behavioral targeting.
• Track and measure KPIs to assess the effectiveness of PPC campaigns and adjust strategies as needed.
• Communicate effectively with internal and external stakeholders to ensure campaign objectives are met.

Required Qualifications:

• Bachelors degree in Marketing Advertising Business or related field.
• Proven experience managing PPC campaigns across various digital platforms.
• Demonstrated knowledge of Google Ads Microsoft Advertising and other PPC platforms.
• Strong understanding of analytics and datadriven decisionmaking in PPC advertising.
• Excellent copywriting and creative skills to craft compelling ad copy and messaging.
• Ability to perform indepth keyword research and implement SEO best practices within PPC campaigns.
• Proficiency in using analytics tools such as Google Analytics to track and analyze campaign performance.
• Experience with A/B testing and landing page optimization to improve conversion rates.
• Strong communication and collaboration skills to work effectively with crossfunctional teams.
• Certifications in Google Ads or other relevant PPC platforms is a plus.

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