Role: Digital Marketing Executive
Industry: Software IT/ITES
Functional Area: Marketing & Communication
Role Category: Digital Marketing
Brief
We are looking for an experienced and resultdriven Digital Marketing Executive to join our marketing team! As a Digital Marketing Executive at our company you will be solely responsible for setting up implement and managing the companys digital marketing strategy. We are expecting you to have experience and a big passion for digital marketing technologies and a keen interest in trends.
Job Description
Develop a digital marketing strategy & program for company & products. Plan and execute all web SEO/SEM database marketing email social media plans. Develop a prioritized calendar supporting the annual business plans with digital campaigns that are aligned with the overall brand/product campaigns. Plan and monitor the ongoing company presence on social media (LinkedIn IG Twitter Facebook YouTube etc.) Launch optimized online adverts through Google Adwords Facebook etc. to increase company and brand awareness. Plan develop & execute effective Lead generation campaigns through digital platforms. Be actively involved in SEO efforts (keyword image optimization etc.) Work with the creative agency to publish Blogs. Manage the daytoday function of digital marketing including Social Media Digital Content Digital Production website upkeep and KPI tracking. Provide creative ideas for content marketing and update website Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities. Respond to customer enquiries received through any digital channels. Review technologies and explore new developments in the digital landscape. Work closely with cross functional teams across Product IT legal regulatory to ensure DM activities occur within the ambit of processes and regulations.
Qualification and Experience
- Bachelors degree or equivalent in Digital Marketing Business Marketing journalism public relations or related field.
- Experience of minimum 3 years in the domain.
- Proven experience in digital marketing in an agency B2B IT or telecom companies.
- Expert in SEO Website management Performance Marketing
- Understanding of the principles of design for digital communications
- Experience in engaging with reputed digital marketing agencies.
- Expertise in Blogging.
- Paid Advertising experience using FB/Google or any other platforms.
TECHNICAL SKILLS
- Expert in digital marketing tools like Google Analytics Search Console Google Trends Tag Manager Grammarly Uber Suggest TubeBuddy Canva ZOHO CRM Email Marketing platforms etc.
- Basic knowledge about HTML Python & R programming is an added advantage.
- Working knowledge of Microsoft Office.