Digital Marketing Manager

• Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns.
• Design build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Any degree in related field
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML CSS and JavaScript development and constraints
• Strong analytical skills and datadriven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

campaigns,digital marketing,display advertising