Associate Director - B2B Marketing

• Strategy Development: Develop comprehensive B2B marketing strategies aligned with overall business objectives target audience and market trends.
• Campaign Management: Oversee the planning execution and optimization of integrated marketing campaigns targeting B2B clients. This includes digital marketing content marketing email marketing events and other relevant channels.
• Market Research: Conduct market research to identify industry trends customer needs and competitive insights. Utilize findings to inform marketing strategies and positioning.
• Lead Generation: Drive lead generation initiatives through targeted marketing campaigns accountbased marketing (ABM) and partnership programs.
• Content Creation: Collaborate with the content team to develop compelling B2B marketing collateral
• Sales Enablement: Work closely with the sales team to develop tools and resources that support the sales process including presentations product sheets and customer success stories.
• Analytics and Reporting: Monitor and analyze key performance metrics to measure the effectiveness of B2B marketing initiatives. Provide regular reporting and insights to stakeholders.
• Team Leadership: Manage and mentor a team of B2B marketing professionals providing guidance feedback and professional development opportunities.

• 6 to 8 years of experience in B2B marketing with a proven track record of success in developing and executing marketing strategies.
• Strong understanding of B2B marketing principles tactics and best practices.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Proven leadership experience with the ability to motivate and develop a highperforming team.
• Resultsdriven mindset with a focus on driving measurable business impact.

b2b marketing,lead generation,market research