SEO Executive

Overview:

Key Responsibilities:

• Perform keyword research and analysis to guide content optimization
• Develop and implement link building strategies
• Monitor and report website performance and SEO KPIs using tools such as Google Analytics
• Implement onpage and offpage SEO best practices
• Collaborate with content creators to optimize website content
• Analyze website structure and provide recommendations for improvement
• Stay updated with search engine algorithms and industry trends
• Conduct competitor analysis to identify opportunities and threats
• Optimize website performance for mobile and user experience
• Participate in the development of SEOfriendly content
• Execute technical SEO strategies including site speed optimization and schema markup
• Conduct regular SEO audits and implement fixes as needed
• Collaborate with marketing and development teams for SEO initiatives
• Contribute to the overall digital marketing strategy and campaigns
• Measure and analyze the effectiveness of SEO strategies and provide insights for improvements

Required Qualifications:

• Bachelors degree in Marketing Business or related field
• Proven experience in SEO and digital marketing
• Demonstrated track record of improving search engine rankings and organic traffic
• Proficiency in SEO tools such as Moz Ahrefs SEMrush or similar
• Strong understanding of search engine algorithms and ranking factors
• Excellent analytical and problemsolving skills
• Experience with Google Analytics and ability to derive actionable insights
• Knowledge of HTML CSS and website optimization techniques
• Excellent communication and collaboration skills
• Ability to work in a fastpaced dynamic environment and meet deadlines
• Uptodate with the latest trends and best practices in SEO and digital marketing
• Certification in Google Analytics or similar is a plus
• Understanding of local SEO and its impact on regional businesses
• Experience with ecommerce SEO is preferred
• Ability to prioritize and manage multiple projects simultaneously

seo,analytics,keyword research,content optimization,link building,google analytics,digital marketing