Marketing Senior Officer

Requirements:

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A bachelor's degree in Pharmacy or Doctor of Pharmacy is required.

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A master's degree in marketing or an MBA is an advantage.

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3-5 years of work experience in pharma, minimum 2 years (mandatory) of which in a marketing role.

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Fluent Arabic and Proficient English, both written and spoken.

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Solid knowledge of marketing strategies, techniques and principles.

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Proven experience in competitive selling, account management, digital marketing and solutions.

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Proven understanding of health-care system and ability to orchestrate its stakeholders.

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Scientific knowledge and understanding to identify and evaluate appropriate opportunities that are aligned with

the internal R&D strategy.

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Good understanding of market research techniques, statistical and data analysis methods.

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Team player with a customer-oriented approach, and ability to work effectively with people at different

organizational levels.

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Outstanding communication and interpersonal abilities, ability to communicate complex ideas effectively.

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Demonstrates strategic and creative thinking, taking the initiative, and being enthusiastic about breaking new

ground.

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Expert in the relevant therapeutic areas is preferred.

Responsibilities:

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Developing and implementing marketing strategies.

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Managing advertising campaigns

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Identify strategic and operational needs for Area strategy development.

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Monitoring and analyzing brand performance in MENA market and ensure delivery of corrective action.

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Taking responsibility for conducting market research, gathering and analyzing valuable insights from stakeholders, such as Key Opinion Leaders (KOLs) and key-account Healthcare Professionals (HCPs), either through independent collection and subsequently initiating appropriate actions based on these insights.

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Performing market analysis for new and existing products through MENA region.

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Organizing and attending marketing activities or events to raise brand awareness.

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Brand management.

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Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).

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Support delivery of operational solutions (e.g., digital tools) for customers and patients to maximize access

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Collaborating with other departments.

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Prepare content for the publication of marketing material and oversee distribution.

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Hold overall responsibility for annual brand budget proposal, territory forecasts and financial performance.