Digital Marketing Executive for eCommerce

Job Description:

We are on the lookout for an innovative Digital Marketing Executive with a strong background in eCommerce. The ideal candidate will be responsible for crafting and executing a comprehensive digital marketing strategy to enhance our online presence drive traffic to our website and boost online sales.

Key Responsibilities:

• Develop implement and manage marketing campaigns that promote our products and services on the eCommerce platform
  
• Optimize our online marketing funnel for customer acquisition conversion and retention
  
• Manage and refine the company s social media presence focusing on platforms that drive eCommerce traffic
  
• Utilize a range of techniques including paid search SEO and PPC
  
• Oversee the online marketing budget and allocate spending on various channels
  
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
  
• Collaborate with UI/UX Designers to improve customer experience
  
• Measure and report performance of all digital marketing campaigns assessing against goals (ROI and KPIs)
  
• Identify trends and insights and optimize spend and performance based on the insights
  
• Brainstorm new and creative growth strategies through digital marketing
  
• Collaborate with internal teams to create landing pages and optimize user experience
  

Requirements

Qualifications:

• Bachelor s degree in Marketing Digital media or relevant field
  
• Proven working experience in digital marketing particularly within the eCommerce industry
  
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
  
• Experience in optimizing landing pages and user funnels
  
• Experience with A/B and multivariate experiments
  
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
  
• Working knowledge of ad serving tools
  
• Strong analytical skills and datadriven thinking
  

Benefits

Benefits:

• Salary Range: $25000 $30000 annually commensurate with experience and ability.
  
• Commission Structure: Attractive commission plan based on performance
  Paid time off including vacation sick days and public holidays.
  
• Opportunities for professional development and career growth.
  
• Employee discounts on products and services
  
• Flexible working hours and remote work options
  
• A supportive and dynamic work environment.