Job Objective

To oversee and innovate Wakanow s brand marketing strategies across international markets focusing on enhancing brand visibility and customer engagement through a range of marketing activities excluding core digital efforts. This role involves managing events public relations campaign localization programs partnerships and other relevant brand marketing initiatives.

Brand Strategy and Management

• Develop and execute brand strategies tailored for international markets.
  
• Ensure brand consistency and resonance across diverse cultural and regional contexts.
  
• Monitor and analyze brand performance and consumer engagement in various markets.
  

Event Management and Sponsorships

• Plan and oversee Wakanow s participation in international events and sponsorships.
  
• Leverage events to enhance brand awareness and build strong customer relationships.
  
• Coordinate with local teams for event execution and sponsorship opportunities.
  

Public Relations and Communications

• Manage public relations activities including media relations and brand messaging.
  
• Develop communication strategies that align with brand goals and market specifics.
  
• Craft and disseminate press releases manage media inquiries and public appearances.
  

OutofHome Advertising

• Implement effective outofhome advertising campaigns in various international markets.
  
• Collaborate with local vendors to ensure highimpact and targeted advertising.
  
• Evaluate campaign effectiveness and ROI.
  

Collaboration and Cross Functional Leadership

• Collaborate with the digital marketing team to ensure integrated marketing efforts.
  
• Work closely with the sales and product development teams for cohesive brand representation.
  
• Lead crossfunctional initiatives to drive brand objectives.
  

Market Research and Consumer Insights

• Conduct market research to understand consumer behavior and preferences in each market.
  
• Utilize insights to inform and optimize