Head of Marketing

Crossover is the world's #1 source of full-time remote jobs. Our clients offer top-tier pay for top-tier talent. We're recruiting this role for our client, 2 Hour Learning. Have you got what it takes? Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first marketing hire. Picture this: an education startup poised to redefine K-12 education as we know it. Our secret weapon? Adaptive learning technology. We're on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day. But here's the kicker – they'll also be absorbing knowledge at double the pace, covering two years' worth of content in a single year. All this in a compact 120 minutes, encompassing math, reading, writing, science, and social studies. Our sights are set on a hands-on, full-stack marketing maestro who can navigate both the B2B private school landscape and the B2C realm. We don't want someone who will get lost in three-month research projects and churn out lengthy plans that gather digital dust. We need an intuitive marketer who formulates sharp hypotheses, tests them rapidly, learns from the outcomes, and scales their strategies. While you will own the entire gamut of strategic marketing, you'll have the freedom and resources to enlist agency support when execution demands it. This isn't just another job; it's an invitation to shape the future. Bring your expertise, your strategic mindset, and your forward-thinking acumen. We're not merely turning heads; we're pioneering a new chapter. If you're ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you. What You Will Be Doing • Crafting and executing the company's market positioning and go-to-market strategies • Defining the target market, value proposition, and core marketing messages • Hands-on creation and refinement of marketing content, ensuring its resonance with our brand voice • Leading collaborations with external teams and agencies, ensuring your strategic vision is effectively executed • Managing, optimizing, and reporting on campaigns, ensuring their success by measuring against KPIs What You Won’t Be Doing • Running carbon copy campaigns that lacks innovation • Producing repetitive, boilerplate reports without fresh insights • Micromanaging junior team members without focusing on the bigger strategic picture • Relying too heavily on agencies without any personal involvement or overburdening yourself without delegating anything