Director of Marketing

## Responsibilities 📍Report to the NFT Business Unit Head, working closely with the founders of KnownOrigin (UK) and key stakeholders across product, tech, marketing, communications and other business units within eBay 📍Deliver a viable NFT value proposition for eBay buyers and sellers in close partnership with eBay’s web3 product team 📍Design commercial models, identifying opportunities to maximize topline results, and co-lead on the development of eBay’s NFT P&L 📍Serve as decision maker for commercial topics, overseeing: NFT inventory management, inventory partnerships, marketing, communications, and customer experience, leveraging existing eBay capabilities 📍Develop and implement comprehensive go-to-market marketing strategy, ensuring alignment with business objectives, eBay marketing and communications teams, and oversee its successful execution 📍Establish strong inventory strategies including creators and established brands, measure performance and continuously optimize the inventory value proposition 📍Responsible for ensuring partnerships and NFT drops meet goals including revenue, engagement, and adoption with the eBay Global Strategic Partnerships team 📍Orchestrate customer experience plan including support and NFT education together with eBay’s NFT product team 📍Collaborate with other teams such as legal and product to develop and execute integrated strategies that drive business success 📍Stay up-to-date with Web3 industry trends and relevant legislation related to commercial activities