Growth Marketing - Manager

This is a remote

Growth Marketing - Manager

Role - Part-time / Freelancer

Hybrid

Who We Are

Wellthy Therapeutics helps leading Biopharma companies upgrade to become Digital BioPharma We do this by powering core drug/device portfolios with software-based medicine, deployed via digital therapeutics, companion SaMD solutions, and digital patient support programs, that pair with the drug/device to deliver or enhance treatments for unmet medical ;

Our vision is to impact patient outcomes globally, by using the power of digital health to transform patient Through therapeutic algorithms, our proprietary Wellthy Care ® platform personalizes user experience and decision support to optimize engagement and outcomes and enables software-based medicine that is designed to be used independently or in conjunction with biomedical

We have secured a number of top-tier life science customers, including announcements with Roche, Cipla, and We have brought several SaMD solutions to market for our partners in Cardiology, Women s Health, Diabetes, Pulmonology & Select Rare Diseases in Europe & Asia, as demonstrated through 25+ real-world publications, over 100,000 patients helped, and over 10 million patient interactions & ePRDs

We are a passionate team with first-hand experience building and scaling digital health solutions within the regulated healthcare space, and great VCs and strategics back

To read more about us, please visit

What will you do?

Responsibilities:

• Segmenting potential customers and curating the means of communication, leading to quick-test pilots (what works/what doesn't) to increase paid users /engage existing users on Wellthy Budget
  

• Execute multi-channel lead acquisition strategy (digital/offline) in conjunction with Care delivery and Content marketing ( Channels - FB , Instagram, Youtube , G-Ads, SEO & SMM)
  

• Define the digital customer acquisition strategy across all digital marketing channels (website, blogs, emails, and social media) in line with the company's
  

• Developing and managing digital prospecting and remarketing
  

• Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, and
  

• Build an experimentation framework and conduct A/B experiments with clear success/failure
  

• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
  

• Experiment across the whole customer Lifecycle funnel from Install to onboarding to Engagement to Retention
  

• Measuring and reporting the performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs)
  

• Own creativity to create compelling SUBJECT LINES and AD COPIES for multiple channels to meet Growth KPIs
  

• Work with the Product Team and lead impactful go-to-market strategies for upsells and
  

Skills & Qualifications

• Deep understanding and expertise in growth ;
  

• Subscriptions + Revenue role experience or/and product experience in tech companies will be an added advantage
  

• Minimum 2-3 years of relevant experience in Growth Marketing, CLM, 360 Degree Marketing Preferably in News & Media, Entertainment, Health Techs, E-Com, or Fintech
  

• Understanding of segmentation and planning marketing
  

• You possess excellent analytic skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights &
  

• Experience in managing multiple projects - prioritisation, planning, and
  

• Deep knowledge of Mo-Engage, CleverTap, WebEngage & other CLM tools
  

• Monthly data presentation and alignment to business KPIs