Market Strategy Manager - NGS

• Works with manager on development of our strategic vision for the assigned market area.
  
• Develops and maintains a broad knowledge of the market environment including current and possible future market trends, applications, and information affecting the business, industry trends, competition and competitive environment, and marketplace strategy and tactics.
  
• Performs market research and can effectively communicate market size, share, and trends, competition, and pricing analysis.
  
• Develops a clear voice of the customer, capturing customer needs, expectations, and feedback.
  
• Works with manager to lead regular market strategy meetings that support development of a business plan for the growth of products in the assign market area.
  
• Proposes new product ideas by providing clear market requirements to internal R&D and product marketing teams.
  
• Works with R&D and Product Management to support the launch of new products that satisfy the needs of the assigned market.
  
• Regularly meets with KOLs and reports on how products are perceived by the KOL.
  
• Participates in developing messaging and go-to-market strategy plans.
  
• Participates in creation of product launch plans that include a complete package of tools and trainings to support the sales team. This includes creating content as needed as well as providing training to the worldwide sales team that includes who are the target customers, where they are located, and how we can win against the competition.
  
• Works with Sales to get regular and complete feedback from customers.
  
• Develops relationships with related scientific societies, associations, educational institutions, trade shows, and customers.
  
• Supports the development and implementation of customer workshops within the United States.
  
• Participates in technical meetings such as trade shows and society meetings and provides and presents presentations as needed.
  
• Participates in creation and implementation of market-based content marketing, including webinars and workshops.
  
• Conducts outbound marketing activities to advertise our presence and expertise in the market.
  
• Participates in the development of sales support materials including customer-facing presentations for the given market.
  
• Participates in development and delivery of market-focused trainings for both new employees and existing team members. This may include participating in training for distributors.
  
• Works with product management to create and maintain a portfolio of sales support tools that includes, but is not limited to, customer facing presentations, battle and cue cards, testimonials, citations, and management of influential KOLs.
  
• May support OEM/B2B account management activities and contribute to pricing, forecasting, and budgeting.
  
• This position does not have supervisory responsibilities.
  

Requirements

• Requires a BA or BS degree; MS and/or Ph.D. considered favorably.
  
• A minimum of 5 years experience selling, or marketing of relevant products is required or a minimum of 3 years experience with a MS and/or Ph.D.
  
• Excellent written and verbal communication skills with demonstrated proficiency in presenting.
  
• Proficient with Microsoft Office.
  
• Must be detail-oriented and have strong organizational and time-management skills.
  
• Excellent interpersonal skills and ability to think creatively.
  
• Collaborative team player who can build credibility and relationships across all functions and levels of the organization.