Content & Social Media Marketing Executive

• As an experienced Content & Social Media Marketing Executive you will be working within a collaborative digital marketing tasked with developing and implementing content strategies for clients.
  
• Researching topics, Performing keyword and trend research to steer your written content.
  
• Writing creative, engaging copy that works towards client goals, Proofread and edit content,
  
• Maintain and optimise website content to improve key performance indicators.
  
• Competitor Analysis - Research and analyse client competitors, identifying improvement opportunities.
  
• Be proactive to spot opportunities and make recommendations to improve existing website content.
  
• Monitor, report and analyse relevant website analytics, and report back to the client on a regular basis.
  
• Manage client relationships, with strong communication in regard to project briefs, ideas and feedback.
  
• Stay on top of social media trends, developments, and platform updates.
  
• Researching trending topics, calendar events, and social media algorithm updates.
  
• Strategically planning social media content and working with the internal production team to create original content for a variety of clients.
  
• Designing and creating graphics to share on social media channels. This requires creativity and a strong eye for design.
  
• Creating reels and stories, whilst co-ordinating collaboration campaigns with influencers/brands and engaging with social media communities.
  
• Writing captions for social media posts, scheduling content to share with clients for review/approval.
  
• Monitoring all social media performance, reporting on key metrics and identifying opportunities for optimisation.
  
  

Requirements

• Marketing Degree educated or relevant experience
  
• 3+ years commercial experience inContent & Social Media Marketing
  
• Experience of Content writing - promotional and supplementary content.
  
• Strong written and verbal communication skills.
  
• Attention to detail, able to proof-read, edit and approve copy.
  
• Able to understand and adapt tone-of-voice in written work to suit different brand personas.
  
• Experience of writing SEO-optimised copy for websites.
  
• Knowledge and Experience using CMS platforms such as Shopify, WordPress and Joomla.
  
• Ability to develop strategies to achieve client KPIs and goals.
  
• Able to identify issues and suggests on how to improve on content and social media performance.
  
• Experience of using graphic design tools for Social Media tools Photoshop or Canva.
  
• Strong organisation skills, able to meet tight deadlines and work simultaneously on multiple projects.
  

• Tender and contract writing experience
  
• Knowledge ofon-page SEO.
  
• Previous experience working within an agency.
  

Benefits