SEO specialist

Responsibilities:

• Monitoring search algorithms set by search engines to keep up with changes in the SEO landscape
• Developing and integrating content marketing strategies
• Using social media to distribute content and encourage external sites to link back to the site of the organization
• Driving targeted and loyal traffic to the website through effective community-building
• Employing user experience (UX) and conversion rate optimization methods to turn visitors into active users
• Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement