Media Buyer

Responsibilities:

• Managing the digital marketing calendar
• Tracking and measuring digital marketing traffic and performance
• Monitor social media and Google Analytics
• Creating and updating digital marketing reports
• Report on the growth and analytics of campaigns to management
• Monitor project status and budget
• Conduct market research to inform campaigns
• Supervising the creation and maintenance of social media content
• Supervising the creation and optimization of landing pages for different campaigns.
• Set up an ASO strategy to optimize and improve App Store conversion rates.
• Analyze the performance of our app on the Play Store and App Store
• Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords
• Research and analyze competitor apps
• Supervise ROI and KPIs for marketing teams and agencies.