DIGITAL EXPERIENCE SPECIALIST

Establishing solid relationships with our third-party vendors and provide project direction that leads to a successful conversion for new
and repeat customers
Running Google Analytics to pull performance insights across channels and recommend actionable ways through thought leadership for
third party tool optimization
Staying ahead of the curve on new and evolving best practices to then share findings with our team
Enhancing our customer experience by improving, identifying and prioritizing on-site optimizations
Looking for ways to compare and contrast data and customer feedback to optimize site navigation, identify areas of improvement and
also data gaps.
Work with our UX Designers to implement those changes.
Performing A/B testing with Google Optimize and utilize findings to make data-driven decisions that give maximum impact and drive
metrics
Developing framework and mapping suitable analytics solutions to ensure that all required performance data can be reliably tracked and
reported on digital channels
Communicating analytics requirements and best practices to IT, transformation, vendors and functional product managers
Producing analytics audit reports for corrective or advanced tracking and data collection architectures, via the analytics suite for web and
mobile channels
Building strong relationships with marketing and product teams to identify digital analytics objectives and educate them on the
importance of online measurement
Own the website and mobile tagging platforms and work with vendors to ensure proper implementation of digital analytics and marketing
tags
Produce real-time dashboards and ad-hoc insights presentations using different data visualization tools