Manager, Programmatic Buying

About Net Conversion:

Were a data-obsessed marketing and analytics agency in downtown Orlando driven by a relentless pursuit of morefor our clients and ourselves. Our people are our differentiator fostering a unique award-winning culture (10 times Best Place to Work) that champions disruptive thinking and work-life balance. Were not corporatewere better and hopefully youll learn why!

JOB TITLE: Manager Programmatic Buying

DATE: 2026

DEPARTMENT: Programmatic Media & Activation

REPORTS TO: VP of Media Investment

MAJOR PURPOSE:

We are seeking a strategic hands-on Manager Programmatic Buying to lead our programmatic activation team within our specialized agency-within-an-agency this role you will directly manage a team of three Programmatic Buyers executing campaigns across Display Online Video (OLV) Connected TV (CTV) and Programmatic Digital Out-of-Home (pDOOH).

Beyond overseeing day-to-day DSP execution within Viant you will own our direct publisher relationshipsnegotiating private marketplace (PMP) deals programmatic guaranteed (PG) buys and custom direct partnerships to secure the lowest rates and highest added value for our client partners. You will serve as the primary strategic bridge between our programmatic execution team and our internal Account Management (Marketing) leads translating client business objectives into high-performing omnichannel media strategies.

MAJOR RESPONSIBILITIES:

Team Leadership & DSP Oversight

• Lead mentor and manage the daily workflow QA processes and professional development of three Programmatic Buyers.
• Oversee end-to-end campaign architecture pacing optimization and reporting across Display OLV CTV and pDOOH.
• Serve as our internal subject matter expert and power user for Viant ensuring the team maximizes the platforms household-level identity targeting measurement and automated optimization capabilities.

Publisher Partnerships & Deal Negotiation

• Own and cultivate direct relationships with premium publishers SSPs and ad networks for one-off and recurring direct deals.
• Lead RFP processes and rate negotiations on behalf of client partners to secure best-in-class CPMs preferred inventory access custom sponsorships and meaningful added-value deliverables.
• Audit troubleshoot and optimize PMP and PG deal IDs to ensure seamless delivery brand safety and viewability compliance.

Strategic Account Liaison & Client Growth

• Act as the senior programmatic voice alongside Account Management (Marketing) participating in client planning QBRs and pitch meetings.
• Translate high-level client KPIs and marketing briefs into actionable multi-channel programmatic media plans and budget allocations.
• Deliver clear narrative-driven performance insights and strategic recommendations that connect media metrics to tangible client outcomes.

CANDIDATE SHOULD HAVE:

• Experience: 58 years of hands-on programmatic media buying and campaign management experience (agency or trading desk experience strongly preferred; Senior Manager title commensurate with experience and team leadership track record).
• Channel Mastery: Proven track record planning executing and optimizing across Display OLV CTV and pDOOH.
• Platform Expertise: Deep technical proficiency in DSPs; direct hands-on experience with Viant is a major plus.
• Negotiation & Deal-Making: Demonstrated success negotiating direct publisher deals PMPs and PG agreements with strong existing relationships across the digital media landscape.
• Leadership: At least 12 years of experience managing mentoring or reviewing the work of junior/mid-level buyers.
• Communication: Exceptional consultative skills with the ability to simplify complex ad-tech concepts for internal Account Management teams and external clients.
• Analytical Rigor: Advanced Excel/data analysis skills and familiarity with ad verification (IAS DoubleVerify) attribution and measurement frameworks.

Net Conversion does not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please let us know at .