Assistant ManagerManager - eCommerce and Marketing Conservation Products eChannels
Assistant ManagerManager - eCommerce and Marketing Conservation Products eChannels
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Job Description
WWFIndia one of the largest conservation organizations engaged in wildlife and nature conservation in the country invites applications fromcandidatesto join the Conservations Products Divisionteamas Assistant Manager/Manager eCommerce and Marketing Manager Conservation Products & EChannel.As an Ecommerce Marketing Manager you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness. You will work closely with crossfunctional teams to create compelling campaigns optimize product listings and analyse customer behaviour to inform marketing decisions.
Location:New Delhi Fulltime (MonFri on site)
Job Profile
- Develop and implement a comprehensive eCommerce product marketing strategy to increase sales and revenue.
- Oversee all aspects of online sales including website management inventory management and managing the ecommerce platform.
- Manage and optimize eCommerce channels such as website social media email and paid advertising.
- Create and execute targeted campaigns that resonate with the target audience and drive engagement analysing customer behaviour identifying trends and making datadriven decisions to improve customer satisfaction and retention.
- Create update and regularly monitor the product content on eCommerce websites/portals.
- Work with product management graphics and other relevant teams to provide updated content across eCommerce platforms.
- Coordinate closely with communications team to have aligned stories for the products.
- Explore new opportunities to expand online reach and onboard new channels andeCommece platforms.
- Analyse data and generate reports to track ecommerce performance Track and report on key metrics such as traffic conversion rates and ROI to measure the effectiveness of marketing initiatives.
- Manage budgets and allocate resources effectively to optimize marketing spend.
- Analyse monitor and update the Product Portfolio on all parameters pricing margins inventory.
- Leverage relationships with existing and new ambassadors and influencers for promotional activities.
- Ensure that the WWF brand template and guidelines are followed and reflected in our merchandise portfolio.
- Other work in the Unit that may be allocated from time to time.
Requirements
Desired Qualifications Abilities & Skills:
- BA/BSC graduate. MBA is preferred.
- Minimum 3 years of experience in eCommerce or related Marketing / commercial operations including running an estore.
- In depth understanding of how major eComm platforms such as Amazon etc. function including their backend stock management and systems.
- Proficient in Microsoft XLS and PPT
- Proficient in AMS (Amazon marketing services) and Seller and vendor central Amazon other seller services and platforms
- Strong understanding of WooCommerce and similar web CMS platforms
- Fluent in eMail management systems such as Mailchimp or other omnichannel platforms
- Working knowledge of design software such as Figma and Canva.
- Working/practical knowledge of digital marketing across Google and Meta critical.
- Strong working knowledge of all social media platforms for branding marketing and content dissemination.
- Must have experience in managing P&L
- Strong verbal and written communication skills.
- Performance marketing ability interest and experience.
- Conversant with eCommerce and business software packages
- A creative mindset and the ability to work well under pressure and deliver within the right deadlines
- Strong interpersonal skills ability to coordinate/manage multiple tasks simultaneously and be a forward thinker
- Ability to work with various divisions of WWF and willingness to absorb broader organizational goals of conservation an sustainability
- Stay uptodate with the latest ecommerce technology tools and trends to stay ahead of the competition
Required Experience:
Manager
Employment Type
Full-Time
