Analyzing the market, competition, technology and developments, in order to find new business opportunities with new product-market combinations within the business strategy.
Definition of the product strategy and product plans and the translation into clear product specifications for the development department, in such a way that in short, mid and long term a sound business result can be achieved.
Guide and drive the development of new products from the initial phase until the final product, in order to get the optimal combination of performance and price in time for the defined market segment.
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