Manage, collaborate, and contribute to a successful integrated brand/client team at a strategic and business building level.
Activate integration internally and externally
Ensure strategies and solutions are well integrated and informed by all capabilities through workshops, collaboration meetings and integration framworks.
Measure success by demonstrating and proofing effectiveness
Ability to set the flow of measurement and KPIs per campaign while continuously tracking the communication impact to either strengthen current approach or recommend course correction if needed.
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