Unit Manager - Marketing

Job Description

• Leads the development and the implementation of Allianz Integrated market communication (IMC) program through its phases: (1.) Participate with Department head in planning/setting yearly program objectives, budget, media plan and major activities and campaigns selection (2.) executing the program through market communication unit and the selected agency. (3.) controlling the program time schedule, budget, delivery quality. (4) Impact evaluation and reporting to higher management with corrective actions recommendations

• Develop/Regularly refine local market communication unit rules/guidelines in alignment to Allianz Operating Model and Group Market Management standards. Ensure work adherence to Group Market Management standards as well as local market communication unit rules/guidelines. Rules/Guidelines not only cover layouts and visuals quality but also content copywriting and quality

• Regularly Liaise with Group Branding team to keep herself/himself and management abreast with the group initiatives, campaigns, recent standards and other OE's campaigns to borrow from and present the result as proposals for local implementation with cost/benefits analysis. Push for creativity, reusability, consistency, cost effectiveness, higher ROI across all agency and team developed work

• Regularly meet and co-ordinate IMC program activities with the relevant stakeholders (Sales Channels, Product Providers, Corporate Communication, Legal, Operations, Procurement, IT) and resolve priorities conflict. Report regularly to higher management the program progress and ROI in terms of number of leads and policies issues generated out of the program activities and in return implement new direction and modify program plans. Keep team and agency updated with the program objectives and company strategic directions.

• Assure company website is current and effectively used in all program activities. Plan and develop company periodicals (e.g. newsletters). Regularly review and develop Sales and Service Centers, branches, preferred partners, and other points of sales branding and customer service experience

• Assign ownership of projects, campaigns, activities to team members and track progress regularly to assure proper planning, adherence to schedules, reporting, quality of work. Support and mentor team members in their daily work and troubleshoot pending problems