Have a global vision of all digital assets projects to provide adequate information for all of them.
Frame: identify and reformulate project needs.
User research: frame, organize and conduct qualitative / quantitative interviews / user tests / AB tests / field observation in different configurations (face-to-face, remote, interception, ...), from the definition of user profiles to restitution with stakeholders.
Culture centered users: develop and disseminate customer-centric mindset by explaining the importance and added value of user research; take into account the behaviors, needs, frustrations, motivations and expectations of users in all products offered;
Workshops: organization and animation of workshops (feedback, focus group, ...).
Restitution and transmission: translate user insights into brief design for the UX team, UI and developers working on the project.
Training: animation of training sessions, publicizing skills processes and methods of user research through presentations and speaking engagements.
Monitoring and capitalization: monitoring changes in practice, good practices and new tools, updating a user and user knowledge base.
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