PPC Specialist
PPC Specialist
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Job Description
This is a fully remote role however candidates can only be considered if they are currently a resident of the United Kingdom we cannot consider applications from outside of the UK.
At ThinkBait we dont just run PPC campaignswe shape the future of performance marketing for Neilson Financial Services. If you thrive in highstakes datadriven environments and want to push the boundaries of PPC in one of the most competitive search verticals this is the role for you.
About the Role
The PPC Specialist will play a key role in executing and optimizing campaigns on Google Ads and Bing across multiple Life Insurance brands in the UK Canada Australia and beyond. Youll be responsible for managing largescale campaigns identifying performance opportunities and collaborating with crossfunctional teams to drive results.
Key Responsibilities
- Campaign Management: Create manage and optimize highbudget PPC campaigns (Google & Microsoft Ads) in competitive international markets.
- Performance Analysis: Continuously analyse campaign performance identifying scalable opportunities for lead growth and cost efficiencies.
- Ad Copy Optimization: Review improve and develop new ad copy to enhance CTR Quality Score and ad relevance.
- Compliance Coordination: Manage ad copy changes through the Compliance signoff process to ensure regulatory adherence.
- Bidding Strategy & Automation: Test and implement smart bidding strategies (Target IS TROAS TCPA) to align with business objectives.
- Data Accuracy & Tracking: Maintain highquality BI data through precise campaign tracking and trafficking.
- KPI Monitoring & Reporting: Track daily weekly and monthly KPIs uncovering trends and presenting performance insights to management using dashboards and reports.
- Landing Page Coordination: Work closely with the marketing team to ensure campaign landing pages are optimized for conversion.
Qualifications :
Required Skills & Knowledge
- Google Ads expertise (essential) with Bing Ads experience considered a plus.
- Experience with bulk campaign management via Ad Editors.
- Strong keyword research and audience segmentation skills.
- Proficiency in Google Analytics (GA4 preferred) and data visualization tools like Looker Studio.
- Advanced Excel / Google Sheets skills for data analysis and reporting.
- Familiarity with competitor monitoring and business intelligence tools.
- Experience with Google Ads scripts & automation is a plus.
Your Experience
- Ideally 3 years handson PPC experience in a highvolume B2C or agency environment.
- Experience in financial services or regulated industries is advantageous but not mandatory.
Soft Skills & Mindset
- Exceptional communication and presentation skills both written and verbal.
- Strong attention to detail and a datadriven mindset.
- High energy passion and innovative thinking.
- Ability to thrive in a fastpaced evolving environment.
- Excellent organizational and multitasking abilities.
- A professional solutionoriented approach to problemsolving.
- Strong business and commercial acumen.
Additional Information :
- A competitive salary package
- 40 hours per week Monday to Friday 9am 6pm
Additional benefits dependent on location.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
