Performance Marketer
Performance Marketer
Posted on :
20-03-2025
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Job Description
ViralChilly a unit of Digiastic LLP was awarded as one of the best startups to work for in Jaipur. A digital marketing agency with a peoplecentric approach to working with reputed Clients like Canva Adobe Stillio and many more.
Key Responsibilities:
- Campaign Management: Create manage and optimize Google Ads campaigns including Search Display Shopping and Video ads to drive quality leads and sales.
- Keyword Research and amp; Strategy: Conduct indepth keyword research and develop keyword strategies tailored to client or business needs.
- Ad Creation: Write compelling ad copy that resonates with target audiences and aligns with overall marketing goals.
- Performance Monitoring and amp; Reporting: Regularly track analyze and report on campaign performance (CTR CPC ROI conversion rates etc. using Google Analytics and Google Ads reporting tools.
- A/B Testing: Execute and evaluate A/B testing to optimize ad performance landing pages and bidding strategies.
- Budget Management: Efficiently allocate and manage campaign budgets while maintaining a focus on maximizing performance and ROI.
- Optimization: Monitor performance metrics and continuously adjust bidding strategies targeting ad copy and landing pages for improved results.
- Collaboration: Work closely with other marketing team members (SEO content social media etc. to ensure campaigns are integrated and aligned with overall marketing goals.
- Stay Updated: Keep up to date with Google Ads features industry trends and competitor strategies to leverage new opportunities.
Qualifications:
- Proven experience managing Google Ads campaigns across multiple platforms.
- Strong understanding of SEM (Search Engine Marketing) and PPC (PayPerClick) advertising strategies.
- Proficiency in Google Ads Google Analytics and other PPC management tools.
- Excellent analytical skills and the ability to use data to make informed decisions.
- Ability to work independently manage multiple campaigns and prioritize tasks.
- Strong written and verbal communication skills.
- Familiarity with A/B testing conversion tracking and landing page optimization.
- Google Ads certification (optional).
Employment Type
Full Time
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