Assist in developing the campaign’s creative briefs, concept notes and detailed production plans.
Assist in conducting qualitative and quantitative assessment and design workshops with representative of campaign’s target audience to inform the design of SBC campaign
Assist in reviewing SBC related technical proposals, story boards and scripts.
Ensure proper design and implementation activities based on strategic SBC approaches.
Review developed story boards and scripts by media agency /creative team with project team and stakeholders and ensure it reflects required changes.
Develop and review SBC materials, messages concepts, key messages, and IEC materials.
Develop and review content of different communication products including press releases, media interview guides, social media posts, and other campaign related materials in Arabic and English.
Assist in designing and implementing field testing of produced SBC materials.
Review media plans.
Monitor the campaign implementation and provide feedback on the performance of the media agency / creative consultant.
Participate in campaigns preparatory and coordination meetings as needed.
Attend video shooting and recording sessions as needed.
Develop campaign progress update reports as needed.
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