Growth Marketing Manager 100 Zurich Munich Hybrid

Are you an experienced and highly motivated Growth Marketing Manager eager to take on the challenges of a highgrowth AIdriven PropTech startup Optiml is looking for a visionary marketing leader to build our global marketing function from the ground up.

As our first marketing hire you will take full ownership of strategy and scaling efforts across multiple international markets ensuring that Optiml establishes itself as the leader in Real Estate Decision Intelligence (REDI). This is an opportunity to shape a new category in PropTech drive topline growth and expand our brand presence globally through highimpact thought leadership content strategy and innovative marketing initiatives.

If youre excited about leading a datadriven storytellingfocused and strategic marketing effort in an AIpowered startup tackling one of the worlds largest industriesread on!

About Optiml

Optiml is revolutionizing real estate with our Real Estate Decision Intelligence (REDI) softwarea new category of AIpowered technology that helps decarbonize buildings while optimizing asset performance.

Since our launch in April 2024 we have been scaling across Europe and the US receiving significant industry recognition and winning three major PropTech awards including:
2024 ULI Europe PropTech of the Year
2024 ZIA PropTech of the Year

We are backed by $6M in preseed funding from toptier US and EU funds including Innovation Endeavors (the fund of former Google CEO Eric Schmidt) Planet A BitStone and Kompas.

Now we need an exceptional Growth Marketing Manager to help us position Optiml as the leading force in global real estate transformation.

Tasks

Key Objectives

As Growth Marketing Manager your core focus will be:
Establishing Real Estate Decision Intelligence (REDI) as a recognized global category
Driving qualified inbound lead generation and increasing customer conversion rates
Shortening sales cycles by implementing highimpact growth strategies
Spearheading global thought leadership and strategic partnerships
Scaling our brand presence across key international markets

Your Responsibilities

1 Growth Marketing & Demand Generation

• Develop and execute a global AccountBased Marketing (ABM) strategy to target key decisionmakers in real estate sustainability and finance.
• Implement advanced marketing automation lead nurturing workflows and AIdriven personalization strategies to optimize conversion rates.
• Outreach to global media and communications companies to establish Optiml as a thought leader in the industry.
• Leverage data analytics (Google Analytics HubSpot SEO CRM tools) to continuously optimize marketing efforts and track ROI.
• Develop customer marketing programs (flywheels) to increase retention and expansion within existing accounts.

2 Product Marketing & Positioning

• Refine Optimls market positioning within the REDI category differentiating it from existing PropTech & sustainability solutions and established approach.
• Lead the global gotomarket (GTM) strategy for product launches ensuring seamless across messaging channels and customer touchpoints.
• Create highimpact customer success stories and case studies that amplify Optimls credibility and market reach.
• Conceptualize and execute global events (conferences panels webinars) with a focus on maximizing brand impact and customer engagement.
• Identify and validate highvalue marketing channels including email campaigns paid media industry partnerships and digital PR.
• Develop and optimize sales enablement materials (pitch decks onepagers reports) to support sales teams in closing highvalue enterprise deals.

3 Thought Leadership & Communications

• Spearhead global thought leadership initiatives by building strategic partnerships with key organizations (RICS ULI sustainability bodies investment forums).
• Work closely with founders to develop highvalue content (e.g. white papers keynote presentations panel discussions).
• Manage PR efforts and secure media coverage by coordinating with toptier journalists and industry influencers.
• Enhance and execute Optimls social media and digital platform strategy ensuring consistent engaging and highvalue content distribution.

4 Brand & Design

• Manage external designers animators and brand agencies to create compelling marketing materials animations and highquality visuals.
• Ensure consistent brand identity across all materials (e.g. website presentations reports and marketing collateral).

Requirements

Who You Are

You are a selfstarter a strategic thinker and an powerhouse. You have a passion for AI sustainability and real estate innovation and youre excited by the opportunity to shape a global brand from the ground up.

You Have:

35 years of experience in B2B SaaS marketing or growth marketing in an earlystage company
MBA / Business and/ or Consulting background
Proven track record of successfully launching and scaling products across international markets (in part. DACH and UK)
Expertise in SEO Google Analytics digital advertising and tools (e.g. CRM (HubSpot)
Strong storytelling and content creation skills with the ability to craft compelling messaging for different customer personas
Excellent written and verbal communication skills in English and German
A sense for design and corresponding toolkit (e.g. Figma MSOffice) being able to coordinate creation of sales & marketing material together with external suppliers
A handson executiondriven approach with a hunger to scale a highgrowth tech startup
Swiss or EU citizenship (unfortunately due to size we cant support nonEU).

Bonus Skills:

Experience in Real Estate CleanTech or PropTech but open to other sectors
Experience working with industry bodies (ULI RICS GRESB) and sustainabilityfocused organizations is a plus
Experience running highimpact PR campaigns and securing media coverage
Knowledge of AIdriven marketing strategies and automation tools

Benefits

What We Offer

In Zurich

Highimpact role with ownership over global marketing strategy
Learning and development budget (certifications conferences training)
100 accident insurance coverage
25 days of paid vacation and flexible parental leave
Work alongside toptier investors and industry leaders in PropTech & AI

Remote Options Available
Fully remote and hybrid options with flexible working hours
CHF 1k learning & development budget per year
A dynamic and ambitious startup culture with global expansion opportunities