Brand Manager
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
19-03-2025
Job Description
- Drive strategy and of marketing campaigns to drive strategic objectives.
- Manage daytoday operations of several ongoing crossfunctional initiatives/projects.
- Use advanced understanding of data sources to translate insights into action.
- Work with Wonderfuls inhouse creative agency to define creative media and PR strategies providing direction for our marketing/creative campaigns related to new product launches.
- Develop integrated multimedia marketing creative briefs and manage integrated campaigns.
- Responsible for annual campaign media plans (TV digital social etc. ensuring timely delivery and costeffective .
- Work with international teams on the extension of TV campaigns and innovation items from the US to international markets.
- Provide thought leadership in developing practical solutions to complex quantitative and qualitative problems.
- Present marketing recommendations and plans to senior management and crossfunctional teams.
- Assist in the onboarding training and development of team members.
- Continuously manage and optimize a SKU portfolio. Recommend additions and discontinuations based on business objectives and consumer trends.
- Develop consumer and retailerspecific marketing programs to extend national campaigns or seasonal opportunities.
- Build strong relationships within the sales organization to maximize impact of SKU level programs and sales support initiatives; assesses and build business solutions from a marketing perspective.
- Drive international category planning including product launches and market growth activities.
Qualifications :
- Bachelors degree in marketing or related field.
- 6 years relevant marketing experience or MBA with 3 years relevant marketing experience.
- Consumer packaged goods (CPG) industry experience required.
- Experience in international markets a plus.
- Displays strategic thought leadership and intellectual curiosity.
- Strong analytical strategic and creative problemsolving abilities with the ability to translate insights to action spot trends and readout recommendations to senior management.
- Strong verbal presentation and written skills including creative briefs and the ability to articulate an informed perspective.
- Strong project management skills and executional excellence that showcases attention to detail and adherence to deadlines.
- Understanding of the following areas: eCommerce packaging advertising promotions merchandising media social media pointofsale marketing.
- Strong interpersonal skills with the ability to persuade others.
- Experience working with syndicated data preferably IRI or ACNielsen.
- Crossfunctional collaboration and relationship building skills.
- Expert in Excel PowerPoint Outlook.
Pay Range: $135000$150000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information :
- Thriving Wellness Community: Access to topnotch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of ondemand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our companywide mentorship program to share goals overcome challenges and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace.
- Building a Healthy Society: We focus on improving the social determinants of a healthy societyquality education and medical care economic mobility and a healthy environmentto help build thriving communities. Wonderful CSR
- Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate companyprovided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities.
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Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
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