Senior Specialist Customer Marketing Sourcing and Qualification
Senior Specialist Customer Marketing Sourcing and Qualification
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1 Vacancy
Job Description
The Senior Specialist Customer Marketing Sourcing & Qualification plays a critical role in identifying evaluating and prioritizing potential customer advocates for the Customer Marketing team. This position involves collaborating with various internal teams such as Sales Customer Success Product Management and Product Marketing to source and qualify customer stories that showcase the value and impact of ServiceNows solutions. The Sr. Specialist will develop and execute strategies to maintain a robust pipeline of customer advocates for the storytelling and reference programs and ensure alignment with ServiceNows marketing objectives.
Key Responsibilities
- Proactively identify customer advocates across various industries regions and solution areas.
- Stakeholder Collaboration: Partner with internal teams across sales product management and marketing to gather insights and referrals for potential customer advocates.
- Qualification and Prioritization: Meet with sales teams to gather details and document the customers story. Evaluate and prioritize stories based on their relevance impact and alignment with ServiceNows marketing goals.
- Pipeline Management: Document and maintain a wellorganized and uptodate pipeline of qualified customer advocates enabling the team to develop a steady stream of the most impactful success stories.
- Sales Relationship Building/Nurturing: Cultivate relationships with account teams of potential advocates to educate them about the Customer Marketing program and garner their support with securing advocates.
Detailed Responsibilities
Sourcing Strategy:
- Develop and execute a comprehensive sourcing strategy to identify potential customer advocates.
- Utilize various channels such as internal referrals customer events marketing activities and online research to discover compelling customer stories.
Qualification Criteria:
- Establish clear qualification criteria to evaluate the suitability of potential customer advocates.
- Assess factors such as the customers industry use case business impact and willingness to participate.
Story Information Gathering:
- Conduct indepth interviews with internal sales and customer success teams to uncover details of a customer story and develop a Customer Story Brief.
- Gather the details of the customers story including what outcomes they have achieved.
Stakeholder Engagement:
- Build strong relationships with internal stakeholders within the customer marketing org
- Collaborate with Sales Customer Success and Product Marketing teams to align sourcing efforts with their objectives and uncover valuable customer story information.
Pipeline Management:
- Maintain a wellstructured and regularly updated pipeline of qualified customer advocates.
- Track the progress of each potential advocate and ensure a balanced representation of industries regions and product lines.
Handover and Collaboration:
- Seamlessly hand off qualified advocates to the story development or customer reference team for further engagement and content creation.
- Provide relevant background information and context to support the customer onboarding or storytelling process.
- Customer Advocate Sourcing:
Qualifications :
Sourcing and Research: Expertise in identifying and sourcing potential customer advocates through various channels and techniques.
Qualification and Prioritization: Ability to evaluate and prioritize customer stories based on predefined criteria and marketing objectives..
Stakeholder Management: Strong interpersonal skills to build and maintain relationships with internal stakeholders and customer accounts.
Interviewing and Assessment: Skilled in effectively gathering the pertinent information needed to evaluate the strength of a customer story.
Pipeline Management: Proficiency in documenting managing and maintaining a wellorganized pipeline of qualified customer advocates.
Collaboration and Teamwork: Ability to work closely with crossfunctional teams to align lead sourcing efforts.
Strategic Thinking: Aptitude for developing and executing sourcing strategies that align with ServiceNows overall marketing goals.
Attention to Detail: Meticulous approach to evaluating potential advocates and ensuring the accuracy and completeness of pipeline data.
Must have 25 years experience in Marketing and/or Sales and an interest and aptitude for learning about technology.
Not sure if you meet every qualification We still encourage you to apply! We value inclusivity welcoming candidates from diverse backgrounds including nontraditional paths. Unique experiences enrich our team and the willingness to dream big makes you an exceptional candidate!
For positions in this location we offer a base pay ofplus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Key Skills
- Purchasing
- Sourcing
- Procurement
- Vendor Management
- ATS
- HR Sourcing
- Supply Chain Experience
- Supplier Management
- Contract Negotiation
- negotiation
- Contracts
- Recruiting
