Director of Sales Marketing
Director of Sales Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Magnolia Plantation & Gardens is seeking a dynamic and resultsdriven Director of Sales and Marketing
to lead and enhance our sales efforts. This role is primarily focused on driving revenue growth through
strategic sales initiatives sales training and performance optimization. The Director will be responsible
for leading the sales team developing and implementing sales strategies and ensuring exceptional
of revenuegenerating programs. Additionally the Director will oversee the planning and
of special events ensuring they align with the organizations objectives and contribute to
revenue growth. The Director of Sales and Marketing will serve as the primary liaison with our third
party marketing firm to ensure alignment between marketing efforts and sales objectives.
Key Responsibilities:
Sales Leadership & Strategy:
- Develop and execute comprehensive sales strategies to drive revenue growth across all revenue
streams including retail operations speciality tours memberships group sales and bespoke
experiences. - Set clear sales targets and key performance indicators (KPIs) for the sales team ensuring
accountability and achievement of goals. - Identify and develop new sales opportunities to expand Magnolias market reach including
targeting niche groups such as corporate clients travel agencies and nature enthusiasts. - Monitor industry trends competitive landscapes and customer preferences to adjust sales
strategies accordingly.
Sales Training & Team Development:
- Lead mentor and train the sales team to enhance their selling techniques product knowledge
and customer engagement skills. - Implement ongoing sales training programs focused on consultative selling upselling
techniques and relationship building. - Provide regular performance feedback coaching and support to maximize team effectiveness.
- Foster a salesdriven culture that emphasizes customer satisfaction and revenue growth.
CRM & Sales Analytics:
- Manage and optimize the CRM system to track leads sales performance and customer
interactions. - Utilize data analytics to assess sales effectiveness forecast revenue and identify areas for
improvement. - Generate and analyze reports to measure success and make datadriven decisions to improve
sales strategies.
Collaboration with Marketing:
- Act as the key liaison with Magnolias thirdparty marketing firm ensuring that marketing
campaigns align with sales objectives. - Provide input on promotional strategies messaging and audience targeting to maximize sales
impact. - Collaborate on lead generation initiatives and ensure seamless communication between sales
and marketing efforts.
Customer & Partner Engagement:
- Cultivate relationships with key partners including travel agents event planners corporate
clients and tourism organizations. - Oversee the sales process from prospecting to closing ensuring a high level of customer service
and satisfaction. - Represent Magnolia Plantation & Gardens at industry events trade shows and networking
opportunities to promote sales initiatives.
Oversee Special Events:
- Oversee special events that align with Magnolia Plantation & Gardens' brand mission and
revenue objectives. - Work with internal teams and external partners to coordinate event logistics programming and
promotion. - Ensure that special events contribute to driving revenue enhancing brand awareness and
engaging target audiences.
Requirements
- Bachelors degree in Business Sales Hospitality or a related field.
- Minimum of 8 years of experience in sales leadership preferably in the hospitality tourism or cultural attractions industry.
- Proven track record of meeting or exceeding sales targets and driving revenue growth.
- Strong leadership coaching and team development skills.
- Excellent communication negotiation and relationshipbuilding abilities.
- Proficiency in CRM software and sales analytics tools.
- Ability to work collaboratively with external marketing partners.
Benefits
Employee Benefits
- Magnolia realizes the importance of a healthy work/life balance and offers a generous amount of PTO Sick Days & Paid Holidays.
- Happy Birthday.. off! If you are scheduled to work on your special day you can request 8 hours of pay.
- Magnolia contributes 80 of medical premiums for employeeonly coverage and 40 to all other levels of coverage.
- No cost $10000 life & accidental death and dismemberment (AD&D) insurance.
- 401K retirement plan matching at 3.
- If enrolled in our medical plan access to covered MinuteClinic and Teledoc services are offered to you free or at a lower cost. Covered medical participants can also enjoy Peerfit (helps you stay active with monthly credits that can be redeemed for group fitness classes) Wellness tools (health assessment and online programs to help you meet your goals) Discount program (helps you save on health products and services) 24/7 Employee Assistance Program (helps in all aspects of life from emotional wellbeing legal and financial help) behavioral telehealth/virtual providers and services nocost diabetic meters and enhanced maternity program. Plan participants are also offered free online will preparation with claimant support services and emergency travel assistance.
Employee Discounts
- Experience our history horticulture and nature with your loved ones! Employees can host their immediate family members (on nonscheduled working days) to Magnolia! This includes free admission to the gardens and to all tours. If immediate family members visit during an employees scheduled working day eligible family members are welcome to visit the gardens with free admission. Please contact the Welcome Center for more information.
- Save 50 on all onsite venue rentals (includes standard fees) 40 off at our charming Gift Shop and meal discounts at our impeccable Peacock Cafe!
- Employees and their immediate family members can join Community Events for free!
- Enjoy discounted pricing for Magnolias prime Special Events.
- Earn your Reciprocal Admission Pass after your first 90 days! This gold pass allows you and one guest free admittance to over 40 participating attractions such as: SC Aquarium SpiritLine Cruises Charleston County Parks Childrens Museum of the Lowcountry and many more!
- Team Members are provided company branded uniform items at no cost!
Training & Development
- Nocost continuing education training for current licenses that benefit both you and MPC.
- Limitless internal training and development opportunities!
Additional Perks
- It really pays! Referral bonus for an employees referral that is hired and completes three months of service. $500 for fulltime hires and $250 for parttime hires.
- Accept your own stainless steel Magnolia logoed bottle perfect for preserving our environment and keeping your drinks hot or cold (up to 24 hours).
- 6mi of Biking and Walking Trails for you to use.
Required Experience:
Director
Employment Type
Full-Time
