Interested in joining Blue States Strategy Team Submit your application here to ensure youre first in line for future opportunities.Please note: this is an evergreen job post (i.e. not an active job post) but your expression of interest matters to us. While interviews arent ongoing were excited to connect with talented individuals who share our commitment to Blue States mission.
If you came across this job via LinkedIn please note that it is an evergreen role; Linked In does not differentiate but we prefer to.
What to know
Help progressive causes achieve lasting change through highperforming programs and sustainable growth. Were looking for a Strategy Director with a record of success in developing the strategy that underpins supporter engagement and supporting teams to drive results and adapt to learnings. This includes generating and synthesizing audience insights fundraising and mobilization program and user journey development KPI setting informing testing plans and priorities data and tech consulting creating budget and staffing recommendations and more.
In this role you might find yourself devising a supporterfirst strategy to help a charity efficiently scale and grow sustainably. Or you may be challenged with uncovering rich audience insights that lead to new opportunities for an organizations expansion plan. Youll be a part of a team of multidisciplinary colleagues including creative directors communications strategists analysts tech directors and account directors.
Were looking for an analytical individual who can inspire and mentor people across disciplines.
The company
Blue State is a purposedriven agency. We partner with leading causes brands and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam we transform how brands and causes raise money influence policy build platforms and grow communities of supporters. Led by the most creative and analytical minds from the political nonprofit and brand worlds Blue State is an independent agency with 150 employees in the US and London.
A day in the life
- Surface the audience insights and business intelligence that drive breakthrough campaigns and experiences; ensuring creative maps back to the strategy & recommending pivots and enhancements as needed.
- Establish strategic direction for campaigns organizations branding projects or products by defining objectives audiences budgets and KPIs. Were looking for a person able to create order from chaos alignment where there are many different expectations and buyin even with the most senior Csuite clients.
- Translate research and performance data findings into actionable tools and formats like audience and budget prioritizations user journeys and strategic plans. Primary research (interviews surveys focus groups creative testing) as well as secondary (desk research landscape and trend analysis using audience intelligence tools social listening) skills desirable.
- Lead client and internal brainstorms planning meetings and presentations and program development workshops.
- Use frameworks like SWOTs gap analyses positioning matrix cost/benefit analysis audience persona mapping landscape research creative briefs strategy maps theories of change cases for support etc. to guide our strategies clients and teams creating clear and compelling endtoend deliverables.
- Experience of direct response fundraising performance and/or ecommerce experience working to drive digital results is essential. You will be expected to articulate email social media paid media content strategy and UX recommendations and best practices as well as have an understanding of how propositions and creative lives on a range of integrated channels supporting online and offline performance.
- Grow and manage client portfolios through regular account planning activities and create client roadmaps over months and years where appropriate.
- Craft and pitch new business as well as represent Blue State via event participation and other thought leadership
- Strengthen and evolve our fundraising and mobilization capabilities
- Mentor and upskill team members
The team
Good strategy is about taking the best possible journey to your ultimate destination and our Strategy Team is focused on plotting that course for our clients. Our team spans across many offices but works closely with local crossdisciplinary teams to tackle big problems for a variety of clients.
For us this isnt just work. Everything we do is connected to something we care about and were seeking an individual willing to work tirelessly to create positive change in the world.
What we offer
- Unlimited timeoff (inclusive of sick personal and vacation days)
- $1000 annually in professional development funds
- Competitive health dental and vision insurance
- Inclusive family planning coverage including fertility surrogacy and adoption benefits
- Flexible and health savings accounts
- 401K & employer match
- Generous paid holiday schedule
- 12week fullypaid parental leave for all parentstobe
- Shortterm and longterm disability insurance
- Pretax commuter benefits
- Remote work flexibility
We approach inoffice working with a hybrid model. Onsite presence is welcome for US staff who are within commuting distance of the NY or DC office. Managers retain discretion to require inperson attendance for folks on their discipline or client teams as necessary including for those whose roles require them to be in person.
The salary range for this position is $112500$140000; compensation will be commensurate with experience.
Some things were looking for
- You have at least 8 years of relevant experience in a relevant role with a proven track record of driving income through digital campaigns and channels.
- Youre a thinker and a doer; this role asks you to both provide oversight and be willing to roll up your sleeves and dig into the work.
- You are not a lone wolf. You genuinely enjoy bringing others along in the process of the work. The words thats not my job arent part of your vocabularyparticularly when its clear that those around you may be still learning and in need of support.
- You have command of a room and superb presentation skills. You have the ability to build trust and confidence in early interactions and understand the art of how to sell great ideas and great work.
- Youre resilient and able to adapt to new situations solve problems on the fly and communicate with those around you. Teamwork and spiness required with an agile approach to projects which may change course regularly based on results and the external environment requiring a pivot.
- Youre a people leader experienced and dedicated to growing and mentoring teams while being open to feedback and what you can learn from others.
- You have a shared passion and curiosity for making change. This includes comfort with ambiguity a restlessness that resists the status quo and a commitment to quality that ensures were always making progress.
- You are steeped in the art of empathy practice mutual respect and will act as a role model at Blue State. A commitment to Diversity Equity and Inclusion is vital.
At Blue State diversity is a necessity not a nicetohave. We encourage those from underrepresented communities women people of color LGBTQIA immigrants those with disabilities and people at all the intersections in between to apply. Even if you dont think your current skill set checks every box but this role seems to align with your strengths we want to hear from you.
Blue State is committed to creating an inclusive and accessible application and interview process. If you would like to request a reasonable accommodation for a disability including the use of AI tools throughout the hiring process please contact us at with the subject line: Accommodation Request to get started.
Required Experience:
Director