Marketing Officer - Bromsgrove

Visiaitv is an innovation funder digitalisation partner awardwinning SOLIDWORKS reseller 3D Printing partner and trusted advisor to thousands of businesses around the world including many household names. We are one of the worlds leading tax incentive and innovation management advisors who secure funding for companies undertaking Research and Development (R&D) and innovative activities.

Together we expect turnover to grow significantly over the next 12 months exciting times lie ahead!

What will I be doing

The Marketing Officer provides all round support for our company marketing communications and sales activities.

This role encompasses creative analytical digital commercial and administrative responsibilities. Reporting to the Marketing Manager the MarketingOfficer works closely with colleagues in sales the wider team.

The role focusses on:

Website(s)

• Maintain 3 websites using Wordpress CMS working with developers to ensure it is meeting the needs of the organisation
• Identify issues and areas of improvement
• Create and implement content schedules (blog posting page updates etc. ensuring SEO is maximised
• Interrogate analytical data to identify trends and opportunities

Social Media

• Manage social media marketing campaigns and daytoday activities on Linkedin and X
• Grow follower count
• Create curate and manage all published content
• Create and implement content schedules to drive actions/website visits
• Analyse analytics data to identify trends and opportunities
• Linkedin Advertising experience beneficial
• Manage Visiativ UK Youtube channel

Events

• Manage the coordination of company events exhibitions and tradeshows
• Manage memberships and relationships (e.g. Cambridge Wireless)
• Support the sales team with promotion of events via website email and social
• Attend events as and when needed to support the team

Data / CRM

• Maintain marketing database
• Create lists for marketing campaigns
• Manage inbound lead distribution
• Manage website visitor tracking assignments and reporting

Email Campaigns

• Previous experience/knowledge of email platforms required
• Creation of email campaigns from templates
• Manage emailing lists segmentation & sends
• Reporting of email performance to sales team and Marketing Manager
• Ability to analyse performance and make improvements
• Create and manage journeys
• Email automation knowledge beneficial

Inhouse marketing support

• Testimonial and Case Studies Champion Must be willing to travel for videoshoots and customer interviews
• Maintenance of marketing related calendar of events
• Maintenance of marketing collateral library

Competence Experience & Skills

• Excellent written and verbal communication skills
• Excellent organisational skills
• Ability to work as part of a team with the desire to propose independent ideas
• Selfmotivated proactive and willingness to go the extra mile
• B2B Marketing Experience 2 Years)
• Experience with CRM platforms ideally Salesforce 12 months)
• Good working knowledge of Wordpress 12 months)
• Knowledge of social scheduling tools

Desirable:

• Marketing Automation knowledge/experience
• Creative design and/or UX skills with working knowledge of Adobe Creative suite (specifically Photoshop inDesign)
• Video editing experience (Adobe Premier Pro)
• Google analytics experience
• Search Advertising (Google/Microsoft/Linkedin) experience
• Interest in technology engineering and product design a bonus!

Whats in it for you

Competitive salary (depending on experience)

Vitality Health Insurance (Including eye and dental)

Life Assurance

Holiday allowance of 33 days per calendar year

Company pension scheme with option for enhanced contributions

Group Income Protection

Remote/hybrid working arrangement 23 days in the office)

Flexible working environment

EV Scheme

Fun & friendly team events!

Annual staff events

Interested

Why not register your interest or alternatively if you have any questions please feel free to reach out to Group HR Director : or

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