Brand Management Gradudate
Brand Management Gradudate
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Job Description
Overall Purpose
This role is an integral part of the Worcester Bosch brand team responsible for developing and delivering stand out marketing communications for a leading brand. The role will be predominantly focused on the marketing of domestic as well as the commercial and industrial side of the business including gas and oil boilers and controls heat pumps and Heat Interface Units delivering communications to heating engineers specifiers and homeowners as well as working with the wider team to ensure all product categories are represented at events and in merchant branches.
The role will support the Junior Brand Manager and Senior Brand Manager in delivering engaging campaigns fantastic digital experiences and creating new content and POS materials.
Scope of Role
- Act as brand guardian for your area and ensure consistency in messaging tone and content. Working with the wider team to integrate messages across all touchpoints relevant to the audience.
- Support with the creation of a range of marketing materials from product launch materials and case studies to digital content. Supporting the integration of activity across all channels including social media the website events PR and in branch POS.
- Lead product launches from concept stage to delivery. You will work with the senior team to set the creative vision and work with our product managers to deliver accurate and impactful materials.
- Develop added value materials providing our customers endusers with relevant support materials.
- Collaborate with our sales teams to ensure our sales force marketing support and wider communications are delivering against goals.
- Aid with content development from online support videos to photography shoots.
- Develop website copy and content in line with tone of voice and messaging via the copywriter.
- Work with our internal Insight team to analyse customer data and develop targeted campaigns and promotions for key consumer segments.
- Ensure all customer facing communication meets brand guidelines and supports or enhances brandpositioning strategy.
- Manage the logistics and delivery of brand team literature.
- Ensure all content including printed literature photography videos graphics etc. is produced to the highest quality is up to date and promotes core customer facing brand/ product messages.
Key Deliverables
- Production and delivery of quality content for use across multiple channels
- Deliver integrated communications
- Continual review and improvement of the website to deliver key messaging in TOV
- Development of a suite of printed materials.
Qualifications :
- Marketing qualifications/experience including university degree
- Highly organised attention to detail and work well under pressure
- Passionate about marketing being creative and having a winning attitude
- Always have the customer at the front of your mind
- A selfmotivated team player. Participates fully within the sales and marketing teams and contributes to wider team effort and vision.
- Ability to work with all levels within the business
- You will be able to manage multiple priorities all with conflicting deadlines.
Additional Information :
Deadline for Applications: 18 March 2025 please note we reserve the right to close this vacancy at any time so we encourage candidates to submit their applications as soon as possible
Expected Start Date: May 2025
Working Hours: 39 hours a week; Mon Thurs 08.00 17.00 and Fri 08.00 16.00 with a 1 hour unpaid lunchbreak
Working with us comes with the following benefits:
- Hybrid working options available
- 25 days annual leave per year plus bank holidays
- Eligibility for our Company Performance Bonus (up to 1500 gross per annum)
- Enhanced pension contributions
- Access to the Perkbox and My Benefits platforms giving access to discounts healthcare plans group income protection and death in service benefits
- Discounts on products from across the Bosch Group
- Subsidised onsite caf and canteen
- Health & wellbeing support including: over 200 trained mental health first aid champions free of charge employee assistance programme and after 2 years service you gain eligibility for funding up to 150 per annum to support your personal wellbeing
- Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
- Volunteering days
- Policy to support growing families
- Access to selfservice training platform containing over 200 Bosch approved programmes
- Networking opportunities across Bosch UK including a mentoring programme
- And more!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
