Senior Marketing Director Demand Generation
Senior Marketing Director Demand Generation
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1 Vacancy
Job Description
Ignition is seeking a datadriven B2B demand generation leader to accelerate our growth in North America. As the Senior Director of Demand Generation you will own the demand generation strategy and . Reporting to the VP of Marketing you will lead a highperforming team drive pipeline and revenue growth and optimize multichannel marketing programs that convert prospects into paying customers.
You will be responsible for scaling predictable repeatable acquisition strategies leveraging digital content partnerships events ABM and sales alignment to drive performance. Your leadership will be critical in achieving pipeline deal velocity and customer acquisition goals while ensuring marketing and sales alignment to maximize revenue outcomes.
Key Responsibilities
Develop and execute a scalable demand generation strategy that drives pipeline sales velocity and revenue growth
Own the marketingsourced pipeline number defining clear goals and forecasts for lead generation qualified opportunities and closedwon revenue contribution.
Lead multichannel demand generation campaigns across digital (paid and organic) content events partnerships and accountbased marketing (ABM).
Partner with product marketing growth sales brand and partnerships teams to align messaging content and GTM strategies to increase market penetration and conversion rates.
Develop and optimize lead scoring nurture and conversion programs to improve funnel efficiency and sales handoff processes.
Drive a fullfunnel marketing approach balancing inbound and outbound strategies to improve LeadtoOpportunity conversion rates.
Own budget allocation and performance tracking ensuring spend is optimized for CAC efficiency and pipeline acceleration.
Use intent data automation and predictive analytics to optimize targeting segmentation and conversion strategies.
Implement best practices for campaign tracking attribution modeling and revenue measurement to provide actionable insights to leadership.
Partner with the Director of Digital/Growth Marketing to enhance website conversion rate optimization (CRO) and maximize inbound lead generation.
Build mentor and develop a highperforming demand generation team fostering a culture of datadriven decisionmaking experimentation and growth.
Qualifications :
8 years of B2B demand generation experience with a strong track record in SaaS and/or payments driving pipeline and revenue growth in North America.
Deep expertise in demand generation best practices including ABM inbound and outbound campaigns paid digital (Google LinkedIn Meta programmatic) SEO content marketing events and partnerships.
Experience with CRM (HubSpot preferred) marketing automation lead scoring attribution models and revenue forecasting.
Strong analytical skills with experience optimizing CAC LTV conversion rates and pipeline velocity metrics.
Proven ability to partner crossfunctionally with sales product and marketing teams to drive highimpact campaigns.
Experience leading and coaching highperformance marketing teams with a track record of building repeatable scalable acquisition programs.
Exceptional communication and presentation skills with the ability to influence senior stakeholders and drive alignment across teams.
A strategic thinker with a bias for action entrepreneurial mindset and passion for growth marketing.
Bachelors degree in Marketing Business Economics or a related field (or relevant professional experience).
Additional Information :
Why join us:
Join our global SaaS scaleup company where we foster a collaborative open and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Heres what we offer:
- Employee stock options
- 401k employer matching
- 20 days of accrued annual vacation plus 10 wellbeing days to prioritize yourself and your loved ones
- Additional paid day off to celebrate your birthday along with 2 paid days off a year for volunteering
- Health dental and vision benefits
- Annual education allowance reimbursement to support your professional development
- Quarterly wellness allowance to invest in your personal wellness
- Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
- Flexible working arrangements supported by WFH reimbursement and technology allowance to ensure your safety while working from home
- Personal tax return assistance (since were in the accounting business!
- Paid parental leave
Experience comes in many forms and skills are transferable please consider applying even if you dont tick all the boxes.
Your recruiter will share more about the specific salary range for your location during the hiring process.
Ignition is an equal opportunity employer providing fair consideration to all applicants regardless of background.
Ignition is committed to providing accommodations throughout the hiring process. If theres a fit well work with you to meet your accessibility needs. For questions requests or alternate formats contact us at
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
