CRM Lead

At Wise were on a mission to build the best way to move and manage money internationally. Were making financial services more fair accessible and affordable for people and businesses worldwide. As we continue to grow were looking for a Head of CRM to help us scale our CRM operations and impact. This role is pivotal in driving our growth strategy managing multichannel campaigns and fostering internal and external partnerships thatll help the team increase our impact on new and existing customers.

Your Mission:

• Improve and implement a scalable CRM strategy that supports Wises mission and growth while keeping the Wise customers at the heart of everything we do.

• Optimise and scale our existing systems frameworks and processes for automation audience segmentation channel orchestration and campaign cadence.

• Work closely with our internal and external technical partners to drive efficiency and elevate our CRM tech stack. 

• Lead the team to create bestinclass highly personalised customer interactions across email push notifications inapp messages and other key touchpoints. 

• Champion a culture of constant experimentation leveraging A/B testing cohort analysis and behavioural insights to refine our strategies and tactics.

• Stay ahead of the latest CRM trends and foster a culture of innovation within the CRM team.

• Inspire manage and grow our existing CRM team while maintaining a highperformance and customercentric approach.

• Identify skill gaps mentor emerging leaders and ensure team members thrive both professionally and personally.

• Be the main point of contact for CRM within the business and ensure alignment of CRM initiatives and priorities with CRM stakeholders (product engineering creative analytics etc..

• Partner closely with our inhouse creative team to deliver innovative effecting and onbrand campaigns.

• Manage CRM budgets and investment framework ensuring resources are allocated effectively to maximize impact.

Qualifications :

• 8 years of CRM / Retention Marketing experience leading teams across multiple channels (email push notification inapp messages etc..

• Proven track record in scaling large CRM teams as growth engines using datadriven insights to enhance customer experiences.

• Deep expertise in lifecycle marketing segmentation automation and personalisation strategies that drive brand loyalty and commercial outcomes.

• Strong analytical mindset with extensive experience in A/B testing experimentation and customer behaviour analysis.

• Handson experience of CRM coding languages (HTML MJML) and leading CRM tools (Braze Snowflake Stripo MoveableInk etc.

• Proven experience delivering innovative highquality and effective messaging and creative in partnership with inhouse brand and creative teams.

• Proven experience managing budgets workflows and risks associated with delivering marketing. 

• Strong leadership and communication skills with key abilities to mentor teams and influence crossfunctional stakeholders.

Desirable:

• Experience in fastgrowing productdriven Fintech / Financial Services companies

• Proficient in SQL and other analytics tools (Looker GA MixPanel etc. to gather and analyse your own datasets

• Familiarity with AIdriven CRM strategies and tactics for customer segmentation predictive analytics ML modelling for customer insights and personalisation etc.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime