Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Midas Tower Dhanmondi 27(Old) Beside Rapa Plaza
Employment Type: FullTime
Reports To: Marketing Lead
 

Role Overview:

We are currently revamping our marketing strategies to better connect with our users and drive exceptional results. As a Digital Marketing Specialist you will play a critical role in driving our digital growth and achieving our business objectives.

The Digital Marketing Specialist will be responsible for strategizing executing and optimizing digital marketing campaigns across multiple platforms. You will ensure measurable results through performance marketing data analysis and creative solutions to drive app installs engagement and revenue. The ideal candidate is datadriven creative and deeply familiar with performance marketing tools and trends.

Key Responsibilities:

1. Campaign Strategy and Management

• Plan launch and manage paid media campaigns across platforms (Google Ads Facebook TikTok etc..

• Drive campaigns aligned with key objectives: app installs user engagement lead generation and sales.

• Optimize campaigns to improve performance metrics including CTR CPA ROI and ROAS.

2. Data Analysis and Optimization

• Monitor and analyze campaign performance daily identify trends and make datadriven decisions.

• Conduct A/B testing on creatives audiences and placements to maximize efficiency.

• Collaborate with the Marketing Analyst to maintain dashboards and track KPIs.

3. Audience Targeting and Segmentation

• Develop custom audience segments (e.g. lookalike remarketing behavioral cohorts) using tools like CleverTap Google Ads and Meta Ads Manager.

• Implement advanced targeting strategies including dynamic audience feeds and lifecycle communication.

4. Creative Collaboration and Testing

• Work closely with designers and content strategists to create compelling ad creatives and copy.

• Test and iterate ad assets to optimize engagement and conversion rates.

5. Marketing Technology and Tools

• Manage and leverage platforms like Google Ads Facebook Ads Manager TikTok Ads and others.

• Utilize marketing automation tools (e.g. CleverTap Singular) for campaign integration and measurement.

• Ensure accurate event tracking and analytics through Firebase GA4 and Facebook Pixel/Conversion API.

6. Reporting and Insights

• Prepare detailed performance reports with actionable insights and recommendations for the marketing team.

• Present findings and campaign outcomes during regular team meetings.

• Stay updated on industry trends new tools and platform updates.

Qualifications and Skills

MustHave Skills

• Proven experience in performance marketing (minimum 35 years) across platforms like Google Facebook and TikTok.

• Strong analytical skills with proficiency in tools such as Google Analytics (GA4 Firebase and Excel/Google Sheets.

• Handson experience with event tracking and attribution tools (e.g. Firebase Facebook Conversion API).

• Expertise in audience segmentation retargeting and dynamic remarketing strategies.

• Ability to design and optimize campaigns to meet defined KPIs (CTR CPA ROAS etc..

Technical Skills

• Proficient in campaign management tools (Google Ads Meta Ads Manager TikTok Ads).

• Experience with marketing automation platforms (e.g. CleverTap Singular).

• Familiarity with Looker Studio for reporting and dashboard creation.

• Strong understanding of event tracking pixels and tagging tools.

Soft Skills

• Excellent communication and collaboration skills.

• Creative problemsolving abilities with a datadriven mindset.

• Strong timemanagement skills and ability to prioritize tasks effectively.

Preferred Qualifications

• Google Ads and Meta Ads Certifications.

• Experience with app marketing campaigns and ASO (App Store Optimization).

• Background in ecommerce SaaS or startup environments.

Additional Information :

What We Offer

• Competitive salary and benefits package.

• Opportunity to work on cuttingedge marketing campaigns.

• A dynamic fastpaced work environment with room for growth.

• Flexible working hours and a collaborative culture.

Ready to take your digital marketing expertise to the next level Apply now and help us transform how businesses operate with Hishabee!

Remote Work :

No

Employment Type :

Fulltime