Digital Content Social Media Specialist
Digital Content Social Media Specialist
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1 Vacancy
Job Description
We are seeking a highly motivated and creative marketing professional to fill the role of Digital Content & Social Media Specialist. This position will focus on creating and executing a digital content strategy across all mediums (social website email etc. to increase brand visibility and support lead generation efforts. The person in this position is also specifically charged with the ongoing management and growth of Somfys multibrand social media presence and engagement in alignment with business strategies and direction.
- Create own and execute overall content strategy.
- Manage content calendar. Create/manage/post all content and visual assets including but not limited to social posts blog posts email blasts press releases and articles.
- Manage and grow business presence and engagement across social media channels including but not limited to Instagram X (Twitter) Facebook Pinterest LinkedIn TikTok and YouTube.
- Social community management: Monitor all social profiles & other relevant sites. Answer user questions (or direct users to appropriate Somfy personnel) and actively participate in discussions across communities social networks & blogs.
- Social media influencer campaigns: Solicit manage coordinate all aspects of influencer campaigns. Work with influencers sales team digital agency and dealers to complete influencer campaigns.
- Email marketing: write content for and create all email blasts including scheduled newsletters automated workflows and oneoff blasts. Coordinate design of needed creative. Perform A/B testing to optimize engagement and conversions.
- Website content: write or edit all website/blog content (including B2C and B2B sites as well as Amazon listings). Provide and execute new ideas for content and content presentation (infographics whitepapers interactive tools etc..
- Write/create any other content as necessary (award submissions partnership announcements etc..
- Ensure consistency of messaging across all channels.
- Provide reporting analysis and recommendations to digital/end user team (as well as other internal teams) on a regular basis.
- Manage/work with external digital marketing and/or PR agencies as needed.
Qualifications :
- Bachelors degree (or equivalent) in Marketing Communications Journalism Public Relations or a related field.
- 57 years of experience in digital marketing.
- Extensive writing experience across varied platforms (email marketing social media website content blogs etc. for both B2C and B2B audiences.
- Ability to write and review content with a critical eye for alignment with company strategy as well as brand voice & tone.
- Extensive experience creating and tailoring content for audiences across Facebook Instagram Pinterest X (Twitter) LinkedIn YouTube and TikTok.
- Ability to develop and implement a content strategy that aligns with company team and individual goals and KPIs.
- Knowledge and experience with both paid and organic media.
- Experience developing maintaining and owning a content calendar that organizes all social posts email and newsletter sends and ongoing campaigns.
- Strong project management skills.
- Ability to plan and execute awareness demand generation and nurture campaigns
- Ability to create and edit both long and shortformat video content.
- Experience using social media management and analytics tools such as HootSuite Sprout Social or FaceLift to organize posts report on content performance and suggest improvements.
- Experience conducting AB tests interpreting results and suggesting improvements.
- Experience with ereputation management social community management and social listening tools like Meltwater or TalkWalker.
- Must be comfortable responding to social commentary and escalating when necessary.
- Experience using Google Analytics to inform content and website strategy interpret website traffic and user activity and track campaign performance.
- Basic graphic design skills or an eye for design. Canva experience is a plus.
- Salesforce or Marketing Cloud experience is a plus.
- Ability to think strategically ask the right questions and move projects forward.
- Proactive solutionoriented and comfortable working independently or collaboratively with crossfunctional teams.
- SEO knowledge and experience.
- Experience managing vendors and agencies such as PR firms and outside consultants.
Additional Information :
Typical hours are 8 am5 pm Monday through Friday.
- Hybrid of remote (work from home) and inoffice environment.
- 5 days in office may be requested based upon business needs.
We offer a competitive salary commensurate with experience.
Full corporate benefits package including health life and disability. 401K contribution with generous match.
All your information will be kept confidential according to EEO guidelines.
The protection of our candidates personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system and not by email or postal.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
