Conversion Rate Optimization CRO Manager
Conversion Rate Optimization CRO Manager
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1 Vacancy
Job Description
Please note: We are on a hybrid schedule: 3 days in office TuesdayThursday. Employee must be local or relocate to Utah.
As the Conversion Rate Optimization Manager you will play a pivotal role in achieving our annual sales targets by developing and executing a roadmap to refine and enhance the performance of Cricut.coms user journeys and conversion funnels. You will apply your expertise in data analysis user behavior and conversion optimization techniques to build a bestinclass web optimization program that will optimize Cricut.coms performance and effectiveness. You will be held accountable to increasing the conversion rate on Cricut. You will be a member of the Direct to Consumer (DTC) team and partner closely with the DTC Engineering SEO Design Product Marketing Channel and Paid Media teams.
Responsibilities
- Lead the CRO strategy from ideation to focusing on increasing core KPIs.
- Own conversion funnel conversion metrics and next page flow mapping.
- Product Detail Page Category page and Cart conversion optimization.
- Develop and implement A/B and multivariate testing strategies that align with business objectives.
- Partner with UX/UI team to create an implement bestinclass site design.
- Ownership of rating/review platform for Cricut.
- Cricut navigation and category management
- Cricut site search management and optimization
- Cricut site crosssell/upsell management and optimization
- Amazon PDP conversion optimization.
- Weekly reporting on conversion funnel performance
Qualifications :
- 5 years of Ecommerce experience specifically with CRO and A/B testing responsibilities.
- Strong project and process management skills with ability to juggle multiple projects at one time and selfprioritize workload
- Extremely detailoriented with a high degree of organization and ability to execute flawlessly
- Data driven mindset with the ability to make decision based on complex datasets
- Excel and Google Analytics proficiency
- Selfmotivation strong work ethic and a passion for being handson in their work
- Humble hungry and has a bias for action
Additional Information :
What to Do Next:
Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!
At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
