Social Media Buyer - PLSMB021

Job Title: Social Media Buyer
Location: Remote (Ability to work within specified time zones as needed)
Work Schedule: Flexible based on employers needs typically Monday to Friday.

Company Overview:
Sagan is an exclusive membership community for top executives founders and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and USbased businesses connecting candidates from vibrant regions like Latin America the Philippines India Pakistan Bangladesh and Africa with leading American companies. Discover a world of career possibilities with Sagan.

Position Overview

We are seeking a Media Buyer with experience in executing and optimizing highperformance paid media campaigns across Meta (Facebook/Instagram) Google (Search YouTube) and TikTok. The ideal candidate will be both strategic and handson capable of launching managing and scaling campaigns while analyzing data to improve performance. This role requires collaboration with creative teams to ensure ad effectiveness and alignment with business goals.

Key Responsibilities

Campaign Management & Optimization

• Plan set up and optimize ad campaigns on Meta Google YouTube and TikTok to maximize performance.

• Monitor and analyze daily performance metrics (ROAS CPA CTR CPL) and make datadriven optimizations.

• Adjust bidding strategies audience targeting creative assets and placements to improve efficiency.

• Conduct A/B testing for ad copy visuals and audience segmentation.

Creative & Copy Collaboration

• Work with copywriters and designers to develop compelling highconverting ad creatives.

• Ensure ad variations align with audience segments platforms and sales funnel stages.

• Provide insights on ad performance trends to guide content strategy.

Performance Analysis & Reporting

• Analyze campaign performance and extract actionable insights for weekly reports.

• Communicate key findings and recommendations to leadership and stakeholders.

Conversion Rate Optimization (CRO) & Funnel Optimization

• Work with landing page teams to improve conversion rates across touchpoints.

• Optimize user flows identifying areas for improvement in the customer journey.

Ad Tech & Tracking

• Ensure accurate tracking via Google Tag Manager Google Analytics Meta Pixel and TikTok Pixel.

• Troubleshoot data discrepancies and optimize attribution models.

Market Trends & Innovation

• Stay uptodate with advertising platform updates algorithm changes and emerging trends.

• Explore and test new platforms like Pinterest Snapchat and Reddit for potential scaling opportunities.

Qualifications

Experience & Performance History

• 24 years of handson experience in media buying performance marketing or paid advertising.

• Experience in eCommerce or lead generation campaigns preferred.

Platform Expertise

• Proficiency in Meta Business Manager Google Ads (Search Display YouTube) and TikTok Ads Manager.

• Familiarity with Google Tag Manager and Google Analytics 4 (GA4).

• Ability to build reports and interpret data for performance tracking.

Technical & Analytical Skills

• Strong understanding of conversion tracking attribution models and performance analysis.

• Proficient in Excel/Google Sheets for campaign tracking and reporting.

• Experience with direct response marketing funnels and lifetime value (LTV) analysis.

Soft Skills

• Strong English communication skills (written and verbal).

• Ability to collaborate crossfunctionally and communicate datadriven recommendations.

• Excellent organizational skills and ability to manage multiple campaigns.

NicetoHaves

• Experience in programmatic advertising.

• Familiarity with Amazon Ads Taboola or Outbrain.

• Certifications in Meta Blueprint Google Ads or TikTok Ads Academy.

• Experience managing junior media buyers.

• Background working with U.S.based companies in regulated industries (telehealth finance legal).

Only candidates who achieve an 80% or higher score on assessments will be considered.