Senior Marketing Analytics
Senior Marketing Analytics
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Job Description
Requirements
The Marcom Analytics Specialist will play a pivotal role in shaping datadriven marketing and communication strategies. This role is responsible for analysing the performance of marketing campaigns identifying trends and providing actionable insights to enhance brand communication audience engagement and campaign ROI. The ideal candidate is analytical detailoriented and has a passion for interpreting data to drive impactful marketing initiatives.
Handson experience in visualization/Business intelligence (Power BI Tableau etc).
Create interactive and visually appealing dashboards reports and data.
Manage and organize marketing data from various platforms ensuring data accuracy and integrity.
Maintain dashboards and visualization tools for realtime performance monitoring.
Collaborate with the Marcom team to translate insights into actionable marketing strategies.
Provide recommendations to improve messaging targeting and channel effectiveness.
Leverage analytics tools such as Google Analytics social media insights and CRM systems to extract and interpret data.
Explore and implement new analytics tools to enhance data collection and reporting.
Manage the multichannel campaign analytics.
Education: Degree in Marketing Business Analytics Statistics or related field.
Experience: 35 years of experience in marketing analytics preferably within a marketing team of a brand.
Proficiency in analytics tools (e.g. Google Analytics Tableau Power BI Zoho CRM).
Familiarity with social media analytics platforms (e.g. Meta Insights LinkedIn Analytics).
Basic understanding of SQL and data querying is a plus.
Benefits
Imagine joining a team where your wellbeing is paramount offering you full access to fitness facilities virtual medical consultations and flexible leave options. Enjoy the peace of mind with toptier group medical coverage robust personal accident protection and extensive term life insurance for you and your family. Celebrate your successes with individual and team awards in a culture that values trust and openness ensuring your achievements are always recognized. Elevate your career with our clear advancement pathways internal mobility options and leadership development programs. Thrive in an environment that not only supports your professional growth but also prioritizes your overall wellness and happiness.
Talent Acquisition Team
We are
Great Place to Work Certified
Recognized by Great Place to Work India
The Marcom Analytics Specialist will play a pivotal role in shaping data-driven marketing and communication strategies. This role is responsible for analysing the performance of marketing campaigns, identifying trends, and providing actionable insights to enhance brand communication, audience engagement, and campaign ROI. The ideal candidate is analytical, detail-oriented, and has a passion for interpreting data to drive impactful marketing initiatives. Hands-on experience in visualization/Business intelligence (Power BI, Tableau etc). Create interactive and visually appealing dashboards, reports, and data. Manage and organize marketing data from various platforms, ensuring data accuracy and integrity. Maintain dashboards and visualization tools for real-time performance monitoring. Collaborate with the Marcom team to translate insights into actionable marketing strategies. Provide recommendations to improve messaging, targeting, and channel effectiveness. Leverage analytics tools such as Google Analytics, social media insights and CRM systems to extract and interpret data. Explore and implement new analytics tools to enhance data collection and reporting. Manage the multi-channel campaign analytics. Qualifications: Education: Degree in Marketing, Business Analytics, Statistics, or related field. Experience: 3-5 years of experience in marketing analytics, preferably within a marketing team of a brand. Technical Skills: Proficiency in analytics tools (e.g., Google Analytics, Tableau, Power BI, Zoho CRM). Familiarity with social media analytics platforms (e.g., Meta Insights, LinkedIn Analytics). Basic understanding of SQL and data querying is a plus.
Employment Type
Full Time
Company Industry
Financial Services / Insurance Agencies and Brokerages / Investment Banking
