Senior Brand Specialist
Senior Brand Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a dynamic and experienced specialist in Brand Partnerships to join our team. In this role you will be responsible for identifying developing and managing longterm strategic partnerships with key B2B partners including industry associations sectoral agencies media outlets and organizational stakeholders to enhance our brand presence and strengthen brand associations for Ch Tt and its vertical brands (Nh Tt Vic Lm Tt Ch Tt Xe).
You will collaborate closely with crossfunctional teams including commercial business analysis and the management board to ensure our B2B branding strategies align with broader business goals. Additionally you will engage with external stakeholders to drive the success of our ambitious B2B branding initiatives.
If you are passionate about building strong business relationships and driving growth through strategic B2B partnerships and media collaborations we would love to hear from you.
JOB RESPONSIBILITIES:
1. Take ownership of B2B branding performance 70 to increase awareness and brand association overseeing the entire process from planning to :
Develop and implement comprehensive B2B brand strategies that effectively position the companys products and services in the market.
Identify potential brand partners and collaboration opportunities with key B2B stakeholders including industry associations sectoral agencies media outlets and organizational stakeholders. Attend industry events and conferences to network and discover new partnership prospects.
Manage ongoing relationships with partners to ensure mutual success while enhancing brand awareness and reinforcing the image of Ch Tt and its verticals within their respective industries.
Conduct market research to understand B2B customer needs preferences and trends leveraging these insights to inform brand development strategies.
Lead B2B branding projects including cobranding and crossbranding initiatives with key stakeholders such as partners industry influencers associations and media outlets.
Develop marketing materials and presentations for partnership initiatives such as signing ceremonies seminars/webinars and event sponsorships. Promote these initiatives across owned paid and earned media channels ensuring timely delivery budget adherence and achieving objectives.
Monitor and analyze B2B branding performance providing insights and recommendations for improvement. Report key metrics to the Brand Lead adjusting strategies to optimize results.
Stay informed about industry trends and best practices to refine and enhance B2B brand development strategies.
2. Take responsibility for PR 30 to improve brand presence and visibility for the parent brand Ch Tt and its verticals in the press:
Establish and maintain PR networks to strengthen relationships initiate relevant PR activities and serve as the primary contact for all media inquiries. Handle critical media comments provide timely responses and develop effective crisis management solutions to protect the companys reputation.
Manage and deliver press releases media announcements speeches and presentations for media briefings events and other engagements.
Lead PR plans and strategies to promote the brand and strengthen the companys voice across both online and offline channels.
Uphold the companys public image and corporate branding through initiatives such as thought leadership industry awards and CSR efforts enhancing the awareness and reputation of the parent brand Ch Tt.
Monitor and analyze the effectiveness of PR campaigns sharing insights with management at both the Company and Group levels to drive continuous improvement.
Qualifications :
- 5 years of experience in B2B marketing and partnerships with a proven track record in managing relationships and media engagements successfully.
- Ability to build and maintain strong business relationships working both independently and as part of a team.
- Strategic thinker with a knack for simplifying complex ideas and connecting diverse concepts while maintaining attention to detail.
- Selfmotivated and adaptable capable of managing multiple projects simultaneously in fastpaced environments.
- Excellent interpersonal negotiation communication and presentation skills complemented by exceptional organizational and time management abilities.
- Outgoing and curious with a critical and logical mindset focused on user needs alongside a strong sense of responsibility and ownership in work.
- Proactive and responsive in stakeholder management ensuring visibility and accountability in all tasks.
Additional Information :
BENEFITS:
1. Get 15 days of annual leave and 5 days of sick leave per year
2. Health insurance for employee.
3. Get a 13thmonth salary and annual performance bonus.
4. Participate in regular teambuilding activities and company parties.
5. Full of learning and training opportunities to grow your professional and personal skills.
6. Our modern offices serve perfectly for a relaxed yet productive work environment.
7. You will grow with the FRUIT values of Fast Growth Responsibility Userfirst Integrity and Team.
8. Ch Tt MKT team is a fullstack team that can deliver strategic planning creative development to media and event . When you will be a part of the MKT team you will have a chance to:
- Work with our experienced marketers with a background in top agencies in Vietnam and across functions of MarCom and MarTech as Branding Digital Growth Creative to equip both creative & technical skill sets.
- Get alwayson support and assistance from team members across functions when needed. Were here to help with a tricky task but also to a joke once in a while. This makes working here more pleasant and inviting.
- We are together to create creative works & deliver modern marketing strategies to be recognized at reputable awards such as MMA Smarties BSI Awards
Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.
By proceeding with your application you are adhering to our PDPA policies. In case you are interested to know more read about our Candidates Personal Data Privacy Statement.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
