CRM Campaign Manager with Dutch Language all genders
CRM Campaign Manager with Dutch Language all genders
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Job Description
- Creates customercentric communications and the of multichannel lifecycle campaigns that drive customer activation engagement and reactivation across the markets
- Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
- Leverage stateoftheart development and testing approaches combined with modern technology to ensure that campaigns are constantly improving and meeting business objectives.
- Works with our product loyalty marketing and operations teams will also ensure that communications are onbrand and impactful.
- Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
- Implementation of Central CRM campaigns (Push Notifications Newsletters)
- Monitors campaign performance to ensure consistency streamline monitoring and leverage insights for impactful interactions and knowledge sharing
- Benchmarking providing new ideas for touchpoints in A/B test scenarios
- Aligns with other functions e.g. Campaigns & Promotions CRM Own Brand Food acceleration Social Media Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.
Optional support:
- Sampling/Insert into parcel (Own Brand brochure true new customer leaflet food samples ... planning A/B testing and analysis.
- Postal print mailings from conception to and reporting (agency selection graphics briefing coupon code generation customer segmentation until sendout and results analysis). Single point of contact to external print agencies.
Focusing on KPIs such as:
- Revenue generated through direct marketing channels
- Customer and/or sales retention loyalty
- Activation
- Engagement
- Reactivation
Qualifications :
- 23 years of Marketing Automation and CRM experience
- BSc degree in business administration ecommerce marketing tech or related field.
- Proficiency in customer data and CRM processes ideally experience in FMCG;
- Analytical mindset and enthusiasm for understanding customers driving Campaigns
- Fluent in English and Dutch language at fluent level (B2
- Demonstrated experience in managing complex highimpact projects
Additional Information :
With more than 1000 passionate professionals located across 10 European offices we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment collaborating with colleagues in different locations remotely.
Our benefits:
20 discount in our zooplus shop
Internal and external training
Team events
#LIHybrid 28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
