Team Lead Onsite Marketing all genders
Team Lead Onsite Marketing all genders
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Job Description
As Team Lead Onsite Marketing you act as an interface between Vendor Management Marketing and Sales teams. In your role you will take over three main areas of onsite marketing and thus cover major aspects of conversion rate optimization:
- Operational planning and steering of onsite measures with focus on new customer acquisition migrating existing customers to LTV drivers (for example Own Brands or Loyalty Programs) & targeted campaign setup for Marketing departments
- Development of new advertising formats and marketing measures on our website and app
- Establishment of targeted onsite communication leveraging Audience Data
Responsibilities
- Develop and execute an overall strategy for onsite marketing together with Marketing Sales and the Product Organization.
- Support Marketing with advanced landing page concepts to for new customer acquisition and migrating existing customers to LTV drivers
- Ensure a consistent and highly personalized customer experience
- Responsible for the development and standardization of advertising opportunities in the shop for zooplus and partner campaigns incl. corresponding maintenance in the campaign management tool
- Setup holistic experience reporting with suitable key metrics leveraging Audience Data
- Foster synergies between markets and channel by sharing valuable learnings and applying best practices
- Conception and evaluation of AB testing and personalization campaigns both onsite (web magazine & app) together with responsible business stakeholders (e.g. markets) and functional stakeholders (e.g. POs CRM Analysts)
Qualifications :
- You have a proven 5 years) experience of campaign planning or onsite marketing in retail business
- You have a strong understanding of usercentric principles & strategies including audience building and mapping content & experiences against target groups
- You have excellent communication and influencing skills with the ability to build strong relationships with various stakeholders across the organization also in English
- You have project management or advanced organizational skills for the coordination of meetings people and timelines including the followup on progress & results and the associated communication to the organization
- You have very good Excel skills and analytical abilities
- You are keen on taking responsibility and you have a highly selfmotivated and assertive personality
Additional Information :
With more than 1000 passionate professionals located across 10 European offices we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment collaborating with colleagues in different locations remotely.
Our benefits:
20 discount in our zooplus shop
Internal and external training
Team events
#LIHybridAdditional Information:
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60 inoffice 40 remote collaborating with colleagues across locations.
Our benefits:
20 discount in our zooplus shop
Internal and external training
Team events
28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
#LIHybrid
Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
