Regional Sales Excellence Specialist

About the role

As the Regional Sales Excellence Specialist UK & Ireland you will play a critical role in ensuring that our UK & Ireland customerfacing teams are fully skilled and equipped to deliver consistently outstanding and meaningful customer experiences. This is a Northernbased role meaning you will predominantly be working with our Northern UK and Northern Ireland retailers. Our main goal is to empower European sales teams at all levels with a focus on customer service and sales objectives.

You will localise optimise and deliver sales training materials and content to ensure that our digital retail and dealerbased sales teams have the necessary knowledge skills attitudes and behaviours required to deliver excellence at every stage of our customer journey for passenger cars from initial lead inquiry through to vehicle delivery and customer loyalty retention.

You will be expected to develop and execute highquality and impactful sales training for each of our New Energy Vehicle (NEV) models available in Europe. The training will be delivered inperson or virtually online. As a result this position requires a comprehensive understanding of how to effectively develop teams and individuals to deliver an exceptional customer experience.

You will also be deeply engaged with frontline sales sales activation events and other relevant projects to ensure that the skills and knowledge delivered in the training are uptodate and beneficial to the sales activities happening in the field.

In addition to the above you will also assume the role of Regional Training Partner in the UK & Ireland. This particular role requires close coordination with the sales network development and relevant teams in the NSC.

You will be a member of the European Customer Experience Department and report directly to the Regional Sales Excellence Lead UK/IE.

Main Tasks and responsibilities:

Adapt the European Sales Excellence Master Plan (SEMP) and Certification Program to meet the specific needs of the UK & Ireland market.

Deliver impactful effective and efficient sales and product training sessions and content balancing digital virtual and physical learning methods.

Manage the database of market dealer staff in Learning Platforms and Tools in close collaboration with the Training Coordination Team.

Contribute to the development of the SEMP including BYD Group introduction brand insights product knowledge onboarding sales and delivery skills customer experience and training validation/certification.

Work with internal and external stakeholders and subject matter experts to determine training needs and quickly identify build and implement training solutions based on SEMP.

Track and record all training interventions conducted in the market and provide monthly training reports in time as required for centralized Europewide reporting.

Search for control and advise on possible external agencies for collaboration in development or consultancy.

Provide adhoc performance coaching for team (members) or other Englishspeaking training programs where necessary.

Key Objectives

Implementation and adaptation of Sales Excellence Master Plan (SEMP)

Validation and certification of local trainers

Training Completion tracking

Sales Staff certification management

Customer Satisfaction Rates/NPS

Ideal candidate profile:

Bachelors degree in automotive marketing or equivalent experience.

3 years experience in a customerfocused training/coaching team or organization.

Customercentric mindset connected with our mission and a more sustainable future.

Excellent English language skills (knowledge of other European languages and/or Chinese would be a plus).

Excellent coaching training communication and interpersonal skills with a proven track record of positive influence in teams.

Indepth knowledge and passion about the history brands products and technologies of the European automotive industry.

Familiarity with digital tools such as the Microsoft Office suite and Adobe Creative tools and the ability to create/optimize digital/F2F content to support SEMP.

Ability to work in a rapidly developing dynamic environment and partner effectively with crossborder/cultural teams.

Ability to travel up to 50 of the time mainly in the retail network of UK & Ireland and with regular visits to BYD European HQ.

Benefits:

• Competitive salary based on experience and qualification;

• 25 Days annual holiday allowance plus bank holidays;

• Workplace pension;
• Travel allowance;

• Team building events and employee learning opportunities.

Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team