Key Responsibilities:
- Develop and execute an effective Instagram marketing strategy aligned with business objectives.
- Plan create and schedule engaging content including images videos reels and stories.
- Manage Instagram account(s) ensuring consistent branding and messaging.
- Utilize Instagrams advertising tools to run paid campaigns that increase reach and conversions.
- Engage with followers respond to comments/messages and foster a community around the brand.
- Collaborate with designers photographers and influencers to create highquality content.
- Monitor analytics track performance and optimize strategies using datadriven insights.
- Stay updated with Instagram trends features and best practices to enhance marketing efforts.
- Conduct competitor analysis and identify new growth opportunities.
- Work closely with crossfunctional teams including marketing sales and content teams to ensure alignment.
Required Skills & Qualifications:
- Proven experience in Instagram marketing social media management or a related field.
- Strong understanding of Instagram algorithms trends and best practices.
- Proficiency in content creation tools like Canva Adobe Creative Suite or similar.
- Experience with Instagram Ads analytics tools and performance tracking.
- Excellent copywriting skills with an eye for compelling visuals.
- Strong communication and community management skills.
- Ability to analyze data and adjust strategies for continuous improvement.
- Experience working with influencers and brand collaborations is a plus.
- Knowledge of SEO and social media marketing strategies is desirable.
- Experience in ecommerce fashion beauty or lifestyle industries.
- Handson experience with social media automation tools.