Marketing Coordinator - VidCon
Marketing Coordinator - VidCon
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Overview
VidCon is looking for a Marketing Coordinator to support the and development of multimedia marketing campaigns and tactics for VidCons tentpole Anaheim event. In this role the Coordinator will work within the marketing team to support the Companys marketingrelated functions including: strategic partnerships email marketing creative trafficking organic social media content ideation creation and distribution press/publicity strategy ticketingdriven campaigns and digital marketing efforts. This role works proactively and collaboratively to craft successful marketing campaigns that increase VidCons brand awareness amongst its key audiences drives ticket sales tracks the effectiveness of marketing methods and reports relevant information after each campaign.
The ideal candidate must work effectively with partners of all levels possess strong communication skills and have an attention for detail. They thrive in ambiguous situations and can shift gears to provide support wherever it is most needed and are not afraid to dive into the nitty gritty.
Responsibilities
Assist with the marketing of VidCon Anaheim in partnership with Marketing Director Social Media Manager and SVP of Marketing & Communications
Help develop marketing strategies and gotomarket plans (cross platform and cross functional) with a cohesive brand vision for the event with the goal of maximizing reach audience development and revenue potential via tickets sales.
Maintain key organizational documents including marketing priorities planning calendars creative matrix email marketing schedule etc
Develop and implement comprehensive email marketing strategies that target specific audience segments to achieve business goals.
Manage email marketing content & distribution including copywriting graphics and multimedia elements to engage subscribers and drive conversions.
Writes creative briefs provides executional support (i.e. asset delivery and maintaining a deliverables chart) of multiplatform mass media campaign activities as needed and serves as a liaison across teams to ensure various aspects of the media plan are executed accurately and on schedule
Responsible for real time updating and tracking of all marketing tactics providing optimization recommendations to be made during the remainder of a campaign
Support organic social media efforts in brainstorming and creative where necessary and ensure successful delivery of requested creative assets for posting on VidCon social platforms
Assist with copy editing assignments as needed
Facilitate collaboration with crossfunctional teams across a variety of locations and businesses
Build and manage positive relationships and work effectively with a wide range of internal and external partners of all levels
Provide administrative calendar support where needed
Qualifications :
Basic Qualifications
College degree in marketing or business related field preferred; or related experience in event and/or entertainment marketing
Additional Qualifications
Marketing team experience with a major studio media company streaming service brand and/or marketing agency consumer marketing marketing communications and/or digital/hightechnology consumer companies/products
Knowledge of the digital creator landscape is a must
Basic video editing skills are a plus but not required
Strong Microsoft Outlook Word and Excel skills
Experienced with design tools
Attention to detail and organizational skills
Strong verbal and written communication skills and team focus
Ability to work in a fastpaced quickly changing environment!
Strong project management skills
Ability to operate with autonomy and discretion
Ability to collaborate with internal stakeholders and external agencies/partners
Fan of/familiarity with VidCon is a plus
Additional Information :
Why work at Informa
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
- Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Comprehensive time of package: 10 vacation days 8 paid emergency days 1 paid day to celebrate your birthday and up to 4 paid volunteering days
- Work from almost anywhere for up to 4 weeks per calendar year
- Competitive benefits including Share Match program
- Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
- Recognition for great work with global awards and kudos programs
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Company Industry
Key Skills
- Graphic Design
- Marketing
- MailChimp
- Microsoft Publisher
- Adobe Creative Suite
- Constant Contact
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Wordpress
- Adobe Indesign
