Media Director

WHAT DOES A MEDIA DIRECTOR DO

The Media Director is an experienced leader within the department who provides strategic guidance and oversight of daytoday operations across a portfolio of media accounts. This person oversees the media planning and buying process endtoend and is the voice of experience with the client. The Media Director is responsible for the training management and growth of a team of direct reports within a portfolio and is the first point of escalation when issues arise. Seamless collaboration with the appropriate HCP and DTC clients seniorlevel Account and media subject matter experts (SMEs) and active participation in organic growth and new business activities is expected.

RESPONSIBILITIES:

• Serve as the media lead pointofcontact across one piece of oncology business a portfolio comprised of multiple brands and their accompanying clients. This person will be the primary goto for clients and will maintain regular communication.
• Lead the development of strategic highvalue media programs across DTC and HCP campaigns that adhere to clients needs and parameters
• Deep understanding of individual client operations their goals objectives and business challenges
• Effectively apply media knowledge to solve client business challenges while displaying depth of understanding in how media is orchestrated to drive ROI
• Proactively mobilize team(s) to initiative and activate necessary work streams
• Collaborate seamlessly with seniorlevel SME and Account teams to drive overall strategic direction and integration across target audience touchpoints
• Oversee communication with Account and key client contacts
• Run point on highprofile vendor relationships and contract negotiations
• Responsible for identifying areas of organic growth of existing accounts and overall sustainability and growth of the portfolio
• Financial management and staff planning
• Responsible for career pathing ongoing coaching and overall development for direct reports
• Always keep topofmind media campaign timeline internal and externalfacing next steps approaching deadlines etc. to ensure daytoday tasks are completed seamlessly and nothing falls through the cracks
• Manage up effectively and efficiently to VP where applicable
• Identify issues with staff and team structure and proactively work to find solutions
• Point of escalation within the team portfolio
• Manage team resources and ensure maximum billabilitiy
• Start to lead new business opportunities as needs arise
• Stay abreast of media industry and healthspecific POVs trends and technology solutions assisting with internal POVs and case study writeups as necessary

Qualifications :

WHAT ARE WE LOOKING FOR

This role requires strong media acumen working knowledge across all paid media channels staff management and agency business development.

• 10 years including experience in media account management
• Expertise across both digital and nondigital media channels HCP and DTC target audiences (OTT/CTV media planning experience a plus)
• Must be comfortable as the main client resource for all things media (supported internally by a strong set of media channel SME leads)
• Financial management/staff planning experience
• Analysis and optimization of media campaigns
• Excellent written and oral communication skills
• Honed staff management experience including ensuring team maximizes billability
• Powerpoint and Excel fluency
• Ability to distill complex media ideas and concepts to a nonmedia savvy audience
• Crosschannel media strategy planning and buying experience including select nondigital media channels
• Contract negotiation
• Syndicated 3rd party research tools
• Ability to effectively lead productive and efficient meetings
• Problem identification and solving
• Strategic thinking
• Able to effectively deliver ongoing coaching and feedback
• Collaboration/Team player
• Excellent presentation skills and the ability to think on ones feet smoothly addressing adhoc questions in client status meetings internal meetings etc.
• Innovative and critical thinker who is proud to be accountable for the end media product
• Desire to learn and build upon the departments existing capabilities
• Ability to effectively manage many details and projects at once
• Excels at getting what they need out of the team internal agency partners and vendors

Additional Information :

OUR CULTURAL BELIEFS:

Patient Minded I act with the patients best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone anywhere anytime to achieve results. 

Communication Matters I speak up to create transparent thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always InnovateI am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $101000.00 to $150000.00 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience other jobrelated qualifications/skills and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time 

Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited emails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .

Follow us on LinkedIn Twitter