Manager Field Marketing III - Neuroscience Peer to Peer

Utilize insights and the consumer journey to develop stakeholder specific messaging across multiple channels.  Execute tactics tied to the consumer journey. Utilize insights from external experts and patient advocacy groups to develop stakeholder specific messaging across multiple channels. A dedicated marketing manager serve as the liaison between brand teams and the field marketing and logistics vendor as it relates to Parkinsons portfolio PeertoPeer Marketing.  

Responsibilities

Work on deliverables of marketing plans and tasks.
Utilize marketing skills to analyze and execute including solidifying and growing franchise market position.
Make proposals and recommendations based on business direction market dynamics and data.
Maintain awareness of relevant market dynamics and trends and the application on the franchise and business plans.
Execute gotomarket plans.
Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives.

Program and Speaker Analytics:

Work with the logistics vendors CA&O and the marketing team to analyze raw data in order to develop and create weekly reporting that will include but not be limited to: speaker utilization program attendance program cancellations salesforce data for Field and Marketing leadership team on a weekly basis.

Speaker Contracting:

Point of Contact (POC) with logistics vendor in the processing to onboard or recontract a speaker. Responsibilities include acceptance of the candidates CV ensuring credentials and experience align to the criteria established by the brand team monitoring of rates for appropriate FMV (fair market value) collaboration with logistics vendor and compliance department to execute contracts and rate reevaluation requests as needed.  Communicate with field regarding status and follow up.

Field Liaison:

POC for the field regarding speaker recommendations speaker status speaker caps and any questions regarding overall PeertoPeer programming.

Speaker Liaison:

POC for the field and/or logistics vendor for transactional issues i.e. contracting travel logistics etc. Occasional communication with speakers may be necessary on behalf of the brand team for questions outside the scope of logistics vendor or field responsibilities.

Logistics Vendor Liaison:

Work with the logistics vendor as the POC for speaker communications speaker budgets / speaker FFS Cap Management Speaker Handler Lists Speaker Portal Updates Speaker Contracting Speaker Bureau Management Submissions for Presentation Detail Approvals review of weekly program reports and program management. 

Program Materials:

Manage speaker program associated print inventories with vendor partners.  Review approval extension list from promotional coordinator consult with marketing and update deck status. Partner to develop and route ancillary program materials (Product Theater invites schedules Field Materials etc.).

Commercial Operations / Field Operations Liaison:

Work directly with Field Operations to help align marketing driven initiatives for Speaker Programs operational capabilities and compliance guardrails. Partner with Field Ops when necessary to manage logistic vendor support and project priorities identify new improvements and define processes within the digital survey team. 

Brand Liaison:

Assist Marketing in providing updates to the field regarding program activities speaker engagements speaker program feedback/analytics speaker utilization and compliance status. Collaborate with Area Marketing Managers as needed for management of reserving speaker programs speaker caps contract status and fair market value. 

Technical requirements

High level of proficiency at Excel at an intermediatehigh level (VLOOKUP INDEX/MATCH PivotTables/PivotCharts customize graphs with raw data creating a weekly dashboard).

Attendance at internal AbbVie meetings including National Sales Meetings Speaker Training and brand tactical planning meetings as necessary.

Qualifications :

• Bachelors Degree: Advanced degree preferred
• Marketing experience with proof of building proficiencies in all marketing skills
• Successful Sales experience a plus

18 or 19 depending on experience of candidate.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our shortterm incentive programs. 

• This job is eligible to participate in our longterm incentive programs

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

US & Puerto Rico only to learn more visit ;

US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more: