Digital Experience Lead Post Purchase

As Digital Experience Lead (Post Purchase) you will contribute to digital profitable growth in the region playing a critical role in securing the endtoend digital experience of our customers that drives brand perception sales growth and profitability. You will be responsible for the endtoend experience of our owned digital transactional channels (.com and app) driving daily planning and securing execution of a seamless customer journey in each market across the full funnel from the start page to the final receipt.   

Core Responsibilities includes but is not limited to:

• Deliver strong commercial performance by translating regional customer commercial plans into daily site activity plans for each market and incorporating digital advantages and perspectives into planning and followup.
• Plan create and execute A/B tests and actions available to the regional team (e.g. optimization of landing pages checkout processes and other conversion points) in line with our customer experience strategy and brand direction.
• Drive implementation of postpurchase strategies and new capabilities in tight collaboration with our global value streams to ensure value capture. 
• Review results and conclusions of tests and actions and share learnings with regional teams and global functions to continually refine our understanding of what good looks like. 
• Identify size and formalize towards global function opportunities for improvement in the digital customer journey and conversion funnel from traffic acquisition to conversion and retention to inform our digital development roadmap.  
• Work closely with the Customer Activation & Performance Manager to identify and champion digital opportunities both during the planning and reactive inseason activities securing alignment between digital experience on site and traffic driving channels. 

Qualifications :

To be successful in the role of Digital Experience Lead (Post Purchase) we believe you are customercentric in your approach and can translate visions directions and frameworks into specific actions and improvements.

What you need to succeed:

• Ability to drive commercial business through improvements to the digital experience.  
• Experience in Conversion Rate Optimization (CRO) and A/B testing including familiarity with optimization tools such as Optimizely and web analytics tools such as Google Analytics and ContentSquare. 
• Keen understanding of regional market trends and consumer preferences.
• Strong analytical skills including the ability to interpret sales data web analytics and behavioral data to make informed decisions on actions to drive digital performance and CLV.
• Experience in Conversion Rate Optimization (CRO) including A/B and multivariate test planning execution and followup.  
• Experience in content optimization including knowledge of user experience (UX) and user interface (UI) elements to enhance website usability and drive conversion.  
• Fluent in English spoken and written.

Additional Information :

This is a fulltime role based on local contract in Warsaw Poland. The Digital Experience Lead role is a part of the Ecommerce Department and reports to Regional Digital Experience & Commercial Manager.

Apply by sending in your CV in English as soon as possible but no later than the 9th of March 2025. Due to data policies we only accept applications through the employee portal.

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included) COS Weekday Monki H&M HOME & Other Stories ARKET Afound. In addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here. 

Additionally whats in it for you: 

• 25% discount in all H&M brands
• H&M Incentive share scheme (HIP)
• Sport card or access to Multilife Program with employers contribution for you & optionally for dependent members
• Life insurance in attractive price
• Private medical insurance with employers contribution for you & optionally for dependent members
• 1 additional day off after being with us 10 years (& after every 5 years)
• Bonus for referring a friend to work in H&M
• Glasses compensation
• Hybrid work model

Inclusion & Diversity  

H&M is a part of H&M Group. At H&M Group were determined to create and maintain inclusive diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description 

H&M is a fashion brand that offers the latest styles and inspiration from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here. 

Remote Work :

No

Employment Type :

Fulltime